Conference Proceeding
Search Keywords - Marketing
Releted Proceeding
Releted Papers
| Impact of Associated Product Grouping On Consumer Perception about Brand Alliance: In the Context of A Developing Country | |||||||||||
| Page(s): | 60-66 | ||||||||||
| Author | Muhammad Ali Yab, Muhammad Ilyas | ||||||||||
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| Exploring How Businesses Use Social Media in B2B Relationship Marketing | |||||||||||
| Page(s): | 67-72 | ||||||||||
| Author | Nur Amalina Mohamad Zaki, Mitchell Ross, Wei Shao, Scott Weaven | ||||||||||
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| Learning Interface For E-Learning | |||||||||||
| Page(s): | 31-35 | ||||||||||
| Author | Md. Ashekur Rahman | ||||||||||
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| Online Market Communication: Contemporary Impact, Opportunities And Challenges | |||||||||||
| Page(s): | 8-11 | ||||||||||
| Author | Shahid Bashir, Ridzuan Bin Masri, Faridah Ibrahim | ||||||||||
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| The Contemporary E-Market Communication Tools and Processes for SMEs | |||||||||||
| Page(s): | 12-14 | ||||||||||
| Author | Shahid Bashir, Ridzuan Bin Masri, Faridah Ibrahim, Vijayesvaran Arumugam, Qussay Ghazeia | ||||||||||
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| Impact of Culture on Consumer Innovativeness: A Comparative Study of Consumers in Singapore and Australia | |||||||||||
| Page(s): | 28-32 | ||||||||||
| Author | Sanjay K. Jain, Anjalika Dalal | ||||||||||
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| The Perceptions and Effects of Country of Origin Image on Asians Metrosexual for Cosmetics Products | |||||||||||
| Page(s): | 65-70 | ||||||||||
| Author | Ramade Tavornpadid, Wei-Chen Teng | ||||||||||
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| Electronic Commerce Adoption in Malaysia: An Empirical Study of Small and Medium-sized Enterprises (SMEs) | |||||||||||
| Page(s): | 20-24 | ||||||||||
| Author | Fatima Ajmal, NorizanMohdYasin | ||||||||||
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| The Effects Of Compatibility, Social Influence, And Awareness In The Adoption Of Takaful | |||||||||||
| Page(s): | 104-107 | ||||||||||
| Author | Maizaitulaidawati Md Husin, Noraini Ismail, Nasihah Rustam | ||||||||||
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| Trust, Antecedent And Consequence In Online Shopping Context: Testing The Role Of E-WOM As Moderating Effect | |||||||||||
| Page(s): | 1-5 | ||||||||||
| Author | Windi, Jeanne Ellyawati | ||||||||||
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| Malaysian Consumer�s Purchase Intentions Towards Private Labels | |||||||||||
| Page(s): | 57-59 | ||||||||||
| Author | Shahid Bashir, Najameddin Sadeg Tumi, Safdar Abbas, Mushtaq Ahmad, Sabbar Dahham Sabbar | ||||||||||
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| The Perceptions And Effects Of Country Of Origin Image On Asians Metrosexual For Cosmetics Products | |||||||||||
| Page(s): | 57-62 | ||||||||||
| Author | Ramade Tavornpadid, Wei-Chen Teng | ||||||||||
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| Commercialization Strategy For The Proposed Visual Anti-Spam System | |||||||||||
| Page(s): | 121-124 | ||||||||||
| Author | A.A. Zaidan, Mussab Alaa, B.B.Zaidan, O.H.Salman | ||||||||||
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| Exploring The Impact Of Relationship Marketing Upon Customer Satisfaction And Customer Loyalty In Malaysian Banking Industry | |||||||||||
| Page(s): | 125-130 | ||||||||||
| Author | Sung Pei Ni, Cheng Boon Liat | ||||||||||
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| Selection Criteria Forfood Packaing Innovation In Thailand | |||||||||||
| Page(s): | 134-138 | ||||||||||
| Author | Wasana Komonwatthanapong, Hataikarn Manuspiya, Chatchawan Chaisuekul, Pattravadee Ploykitikoon | ||||||||||
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| Purposes, Benefits, And Barriers Of Using Mobile Marketing: An Empirical Evidence From Saudi Arabia | |||||||||||
| Page(s): | 31-36 | ||||||||||
| Author | Ahmed Alshumaimeri, Wafa Almobaireek | ||||||||||
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| Effect Of Marketing Mix Strategies And Innovation Toward The Performanceof Guesthouse Business Of The Luangprabang Province, Lao People�s Democratic Republic | |||||||||||
| Page(s): | 56-60 | ||||||||||
| Author | Sunti Savath, Thanakorn Noithonglek | ||||||||||
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| Developing Business And Marketing In А Time Of War Confrontation | |||||||||||
| Page(s): | 57-60 | ||||||||||
| Author | Neviana Krasteva | ||||||||||
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| An Analysis Of Mobile Banking Customers For A Bank Strategy And Policy Planning | |||||||||||
| Page(s): | 131-137 | ||||||||||
| Author | Behrooz Noori | ||||||||||
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| The Development Of Marketing Ecotourism Strategy In Upper Northern Thailand | |||||||||||
| Page(s): | 27-32 | ||||||||||
| Author | Ayooth Yooyen | ||||||||||
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| Factors Affecting Thai Football Fans� Purchase Intention Towards Thailand�s Premier League Club Jerseys | |||||||||||
| Page(s): | 42-47 | ||||||||||
| Author | Natheenon Visetvithsakul, Rapeepat Techakittiroj | ||||||||||
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| Effect Of Country Of Origin On Product Brand Names- A Study Of Indian Market | |||||||||||
| Page(s): | 78-83 | ||||||||||
| Author | Sanjeev Kumar Garg, P.K.Jain | ||||||||||
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| Predicting Gender Of Online Customer Using Artificial Neural Networks | |||||||||||
| Page(s): | 45-50 | ||||||||||
| Author | Gokhan Silahtaroglu | ||||||||||
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| Proposed Business Innovation and Marketing Strategy for KBB | |||||||||||
| Page(s): | 1-7 | ||||||||||
| Author | Roy Prasetya, Sonny Rustiadi | ||||||||||
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| Determining Risks On New Product Development (NPD)Performance In Small Medium Enterprise (SME) | |||||||||||
| Page(s): | 53-56 | ||||||||||
| Author | Nusaibah Mansor, Siti Norbaya Yahaya, Kazuhiro Okazaki | ||||||||||
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| E Commerce In Saudi Arabia | |||||||||||
| Page(s): | 52-55 | ||||||||||
| Author | Omar S. Almushayt | ||||||||||
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| The Participation Of The Network To Promote The Marketing Potential Of Ruamjaiphopeang Community Business Group At Cholae Sub-District, Mae Taeng District, Chiang Mai Province, Thailand | |||||||||||
| Page(s): | 10-14 | ||||||||||
| Author | Jaikaew, Ardchawin, Wingwon, Boonthawan | ||||||||||
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| The Conceptual Framework: Influence Of Customer Experience Management, Competitive Strategy And Customer Satisfaction On Customer Profitability In Health Spa Business, Upper Northern Region Of Thailand | |||||||||||
| Page(s): | 19-22 | ||||||||||
| Author | Kaewtem, Yongyuth, Natepradit Napawan, Sukpatch Kassara | ||||||||||
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| Causal Factors Effecting Toward The Business Success Of E-Commerce Of Smes In Thailand | |||||||||||
| Page(s): | 38-41 | ||||||||||
| Author | Teerin Ketvichit, Boonthawan Wingwon, Boonchanit Wingworn | ||||||||||
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| An Analysis Of Factors Affecting Purchase Intention On Mobile Games In China | |||||||||||
| Page(s): | 71-76 | ||||||||||
| Author | Zheng Zhang, Thotsapon Sortrakul | ||||||||||
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| Factors Affecting The Demarketing Of Water Consumption In The Gaza Strip, Palestine | |||||||||||
| Page(s): | 1-6 | ||||||||||
| Author | Mohammed Zedan Salem | ||||||||||
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| Strategies For Developing Sustainable And Competitive Cluster For Handycrafts �Based Small Medium Enterprise (SME) | |||||||||||
| Page(s): | 16-22 | ||||||||||
| Author | Lindawati Kartika | ||||||||||
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| Social Media For Marketing Of MBA Institute Of Maharashtra State Of India: A Case Study | |||||||||||
| Page(s): | 35-39 | ||||||||||
| Author | Suryakant Baburao Thorat, E.B.Khedkar, S.B.Jagtap | ||||||||||
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| Determining Risks On New Product Development (NPD)Performance In Small Medium Enterprise (SME) | |||||||||||
| Page(s): | 42-45 | ||||||||||
| Author | Nusaibah Mansor, Siti Norbaya Yahaya, Kazuhiro Okazaki | ||||||||||
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| Consideration Of Web Analysis And A/B Testing For Effective Website Development In B2b Industry | |||||||||||
| Page(s): | 38-42 | ||||||||||
| Author | Takumi Ozawa, Akiyuki Sekiguchi, Yoshikatsu Fujita, Kazuhiko Tsuda | ||||||||||
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| The Future Of Automotive Luxury�What Changes Are Needed | |||||||||||
| Page(s): | 58-62 | ||||||||||
| Author | Nadine Adam | ||||||||||
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| Intent To Purchase Products Online: Impact Of Social Media Platform Use And Friends� Recommendations | |||||||||||
| Page(s): | 1-7 | ||||||||||
| Author | Murray R. Millson | ||||||||||
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| Effectiveness Of Entrepreneurial Training Model On Beef Cattle Fatteningin Effort Strengthening Competitiveness And The Regional Innovation System In Indonesia | |||||||||||
| Page(s): | 60-63 | ||||||||||
| Author | Sutrisnohadipurnomo, Shanti Emawati, Ayuintan Sari, Endang Tri Rahayu | ||||||||||
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| A Case Study On The Application Of Social Media Analytical And Management Tools | |||||||||||
| Page(s): | 55-61 | ||||||||||
| Author | Geoff Skinner, Srijan Thapa | ||||||||||
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| Impact of Negative Polarity on Consumer Behavior in an Electronic Environment | |||||||||||
| Page(s): | 1-3 | ||||||||||
| Author | Lamiha Ozturk | ||||||||||
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| The Impact On Students Preferences Of Promotional Mediums Of Universities: The Sample Of Karatay University Students | |||||||||||
| Page(s): | 64-67 | ||||||||||
| Author | Birol Buyukdogan, Hasan Gedik | ||||||||||
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| The Role of Information in The Marketing of Tourist Services Companies Case Study: Pioneer Companies of Tourist Services In Tehran (Capital Of Iran) | |||||||||||
| Page(s): | 12-14 | ||||||||||
| Author | Amin Zakerinia, Zahra Abazari | ||||||||||
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| Political Connection And Firm Performance Of Thai-Listed Companies | |||||||||||
| Page(s): | 1-4 | ||||||||||
| Author | Umawadee Detthamrong, Nongnit Chancharat | ||||||||||
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| Participatory Business Community Management Of Lai Hin Sub-District, Kokha District, Lampang Province | |||||||||||
| Page(s): | 28-32 | ||||||||||
| Author | Dan Kulroop, Kanjanaruttanateerawichien, Chitchanokwongkhrua, Charuwan Limphaiboon, Omthong Phattanaphong | ||||||||||
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| Factors Affecting The Demarketing Of Water Consumption In The Gaza Strip, Palestine | |||||||||||
| Page(s): | 1-7 | ||||||||||
| Author | Mohammed Zedan Salem | ||||||||||
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| A Theory Of Organizational Image Management | |||||||||||
| Page(s): | 7-12 | ||||||||||
| Author | Joseph Eric Massey | ||||||||||
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| The Raise Standards for Production Management that Ceconomic Growth for OTOP Group on Local Wisdom | |||||||||||
| Page(s): | 39-42 | ||||||||||
| Author | Witthaya Mekhum, Napasri Suwanajote | ||||||||||
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| The Evaluation of Effectivness of Online Marketing Tools Dmo�s (Destination Management Organization) Websites by Fuzzy Topsis Method | |||||||||||
| Page(s): | 83-89 | ||||||||||
| Author | Pinar Celik, Murat Caylak | ||||||||||
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| Destination Marketing and Rebranding Tourism Images of Ipoh City, Malaysia | |||||||||||
| Page(s): | 17-21 | ||||||||||
| Author | Ahmad Puad Mat Som, Yahaya Ibrahim, Asae Sayaka | ||||||||||
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| Perfect Indoor Map Service: 3d Map, Beacons, Ips, Marketing And Next Business | |||||||||||
| Page(s): | 16-21 | ||||||||||
| Author | Yongwon Cho, Sj Kim | ||||||||||
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| Effects Of Green Marketing Strategy On Sales Growth Of Green Vehicles: An Empirical Study On Car Dealerships In Jordan | |||||||||||
| Page(s): | 36-40 | ||||||||||
| Author | Bilal Mohammad Eneizan, Kalsomabd.Wahab, Ummisalwa Ahmad Bustaman | ||||||||||
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| Impulse or Planning Buying: An Empirical Analysis in Grocery Retailing | |||||||||||
| Page(s): | 104-108 | ||||||||||
| Author | Silvia Bellini, Maria Grazia Cardinali, Benedetta Grandi | ||||||||||
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| The Implicationsof Financial Literacy And Inovation Towardsmicro-Small Medium Enterprise Of Women Entrepreneurs� Business Performance | |||||||||||
| Page(s): | 54-57 | ||||||||||
| Author | Rina Novianty, Kiki Yuliani | ||||||||||
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| Developing Customer Experience Model To Increase Emotional Brand | |||||||||||
| Page(s): | 53-57 | ||||||||||
| Author | Khusnul Khotimah,, Nur Choirul Afif | ||||||||||
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| A Questionnaire on the Development of Green Transportation Acceptance | |||||||||||
| Page(s): | 76-79 | ||||||||||
| Author | Pu-Tai Yang, Chih-Yun Wu, Kai-Chieh Yu, Po-Wei Lin, Anarmaa Ganbat | ||||||||||
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| A Study of Effect of Selected Attributes of Serviced Residence Type Dormitoryon the Customer Satisfaction and Revisiting | |||||||||||
| Page(s): | 23 | ||||||||||
| Author | Jinuk Moon, Minho Cho | ||||||||||
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| Green Brand Personality and Green Purchase Intentions: The Mediation Roles of Green Brand Associations and Green Brand Attitude | |||||||||||
| Page(s): | 24-28 | ||||||||||
| Author | Yu-Shan, Chen, Ching-Hsun Chang | ||||||||||
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| The Negative Impact of Greenwash on Green Purchase Intention | |||||||||||
| Page(s): | 29-35 | ||||||||||
| Author | Yu-Shan Chen, Yu-I Lee, Ching-Ying Lin, Pi-Yu Lai | ||||||||||
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| Marketing Strategies In The Globalised Era: A Study With Reference To Asian Paints | |||||||||||
| Page(s): | 10-13 | ||||||||||
| Author | Mohan Balgarkashi | ||||||||||
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| Structural Equation Model Of Market Orientation And Supply Chain Management On The Effectiveness Of Thai Small And Medium-Sized Enterprises | |||||||||||
| Page(s): | 27-33 | ||||||||||
| Author | Wanno Fongsuwan | ||||||||||
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| Xiaomi and its Entrance to the Honduran Market E-Commerce in Honduras | |||||||||||
| Page(s): | 52-55 | ||||||||||
| Author | Christian Mauricio Reyes, Wu, Ching-Sung | ||||||||||
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| Trust in Relationship Marketing | |||||||||||
| Page(s): | 54-59 | ||||||||||
| Author | Beverly Leeds | ||||||||||
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| Setting Up Of Pizza Hut In Kabul, Afghanistan | |||||||||||
| Page(s): | 8-10 | ||||||||||
| Author | Fatima Shaher | ||||||||||
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| Movie Marketing: Advertising, Online Reviews And Box Office | |||||||||||
| Page(s): | 1-3 | ||||||||||
| Author | Tae Ho Song, Xina Yuan | ||||||||||
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| An Empirical Investigation Of The Factors That Influence Young Chinese Consumers To Purchase Luxury | |||||||||||
| Page(s): | 12-15 | ||||||||||
| Author | Xuedong LI, michael D. Clemes | ||||||||||
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| System Reflexive Paradigm Of Strategic Marketing | |||||||||||
| Page(s): | 5-9 | ||||||||||
| Author | Andrii a. Dligach | ||||||||||
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| Determinants of Firm Financial Performance: An Empirical Investigation in Context of Public Limited Companies | |||||||||||
| Page(s): | 4 | ||||||||||
| Author | Syed Hassan Amjad | ||||||||||
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| Firm-Created Social Media Communication and Consumer Brand Perceptions | |||||||||||
| Page(s): | 5-7 | ||||||||||
| Author | Rabail Khalid | ||||||||||
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| Opinion Mining And Analysis Of Game Apps Review Comments | |||||||||||
| Page(s): | 9-13 | ||||||||||
| Author | Chi-I Hsu, Chaochang Chiu | ||||||||||
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| How Sporting Goods Brands Show Their Sport Brand Authenticity? | |||||||||||
| Page(s): | 1-4 | ||||||||||
| Author | Jekyung Lee, Sangyeon Song, Jeonghoon Lee | ||||||||||
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| Importance of Social Media in Destination Marketing: Theory and Practice | |||||||||||
| Page(s): | 17-21 | ||||||||||
| Author | Berislav Andrlic, A.Chamaru De Alwis | ||||||||||
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| Importance of Social Media in Destination Marketing: Theory and Practice | |||||||||||
| Page(s): | 17-21 | ||||||||||
| Author | Berislav Andrlic, A.Chamaru De Alwis | ||||||||||
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| English Teaching Methods Through Project-Based Learning in English For Marketing and Advertising Course | |||||||||||
| Page(s): | 103-105 | ||||||||||
| Author | Suwaree Yordchim | ||||||||||
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| A Study On Factors Influencing The Customer Participation Through Sns Promotion Event | |||||||||||
| Page(s): | 12-17 | ||||||||||
| Author | Seungjun Yang, Jee-Eun Choi, Hee-Woong Kim | ||||||||||
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| Combining Sms And Web Based Technology To Boost Livestock In Developing Countries Case Study Of Rwanda | |||||||||||
| Page(s): | 46-50 | ||||||||||
| Author | Marie Goretti Kabera, Shima Hisato, Nasratullah Ghafoori, Najiba Hussaini | ||||||||||
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| Effective Of Augmented Reality (Ar) In Marketing Communication; A Case Study On Brand Interactive Advertising | |||||||||||
| Page(s): | 1-5 | ||||||||||
| Author | Elham Baratali, Mohd Helmi Bin Abd.Rahim, Behrang Parhizkar, Zahra Mohana Gebril | ||||||||||
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| Marketing Use By The Insurance Companies In Albania | |||||||||||
| Page(s): | 35-38 | ||||||||||
| Author | Evelina Bazini | ||||||||||
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| The Study Of The Agricultural Marketing Extension In Poland And Iraq | |||||||||||
| Page(s): | 20-23 | ||||||||||
| Author | Ahmed Awad Talb Altalb, Tadeusz Filipek | ||||||||||
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| Study On The Degree Of Website Localization Among Overseas Foreign Exchange Trading Platforms In China | |||||||||||
| Page(s): | 7-11 | ||||||||||
| Author | Gevorg (GEORGE) Grigoryan | ||||||||||
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| Brand Building Challenges in Global Market: An Overview | |||||||||||
| Page(s): | 11-15 | ||||||||||
| Author | Mohammed Rizwan Alam | ||||||||||
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| The Effect Of Green Stakeholder On The Adoption Of Green Marketing Strategies | |||||||||||
| Page(s): | 6-8 | ||||||||||
| Author | Bilal Mohammad Eneizan, Kalsom Abd.Wahab | ||||||||||
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| E-Marketing Adoption and Competitive Advantage: Study of Commecial Banks in Nigeria | |||||||||||
| Page(s): | 1-6 | ||||||||||
| Author | Sagir Abubakar, Aminu Ahmad, Mu�azu Umar | ||||||||||
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| Implementation Of Science And Technology For Export Products Through Training And Assistance Efforts Improvement Wood Furniture Industry Mpetitiveness In The Global Market In District Klaten Central Java Indonesia | |||||||||||
| Page(s): | 51-54 | ||||||||||
| Author | Siti Nurlaela, Sholichul Hadi, Muh. Fajar Shodiq, Pramono Hadi | ||||||||||
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| Analyzing Of Marketing Strategy Formulation In Improve Competitive Advantage Of ECI | |||||||||||
| Page(s): | 8-13 | ||||||||||
| Author | Genoveva, Stivenes Tjin Siam | ||||||||||
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| Determining The Relationship Between Fanpage Contents And Pta Metrics | |||||||||||
| Page(s): | 1-6 | ||||||||||
| Author | Zoha Rahman, Hasmah Zanuddin, Kumaran Suberamanian, Sedigheh Moghavvemi, Mohd Hairul Nizam Bin Md Nasir | ||||||||||
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| Consumer E-Lifestyle, Perceived Corporate Identity, Customer Satisfaction and Loyalty Among Young Mobile Service Subscribers: A Cross-Cultural Examination of Indonesia-Malaysia-Thailand Growth Triangle (IMT-GT) | |||||||||||
| Page(s): | 1-6 | ||||||||||
| Author | Siti Hasnah Hassan, Loi Wai Yee, Ramayah Thurasamy | ||||||||||
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| 8P�Sofmarketing Mix Towards Repurchase Intention Of Domestic low cost airline In Thailand: A Conceptual Framework | |||||||||||
| Page(s): | 49-53 | ||||||||||
| Author | Sujira Vuthisopon, Chalitasrinuan, Wanno Fongsuwan | ||||||||||
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| The Study of Relationships of Guest Experience to Relationship Strengthin Hotel Industry | |||||||||||
| Page(s): | 9-13 | ||||||||||
| Author | Chun-Hao Cheng, Jun-Zhi Chiu, Natsuko Kashirajima | ||||||||||
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| Impact of Modern Architecture on Tourism Development Case Study of Dubai � Uae | |||||||||||
| Page(s): | 1 | ||||||||||
| Author | Abdullah M. Al nafeesi | ||||||||||
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| Community-Driven Innovative Technology: An Avenue to Promote Malaysian Homestay Programmes | |||||||||||
| Page(s): | 51-54 | ||||||||||
| Author | Razamin Ramli, Mahadi Hasan Miraz, Mohd Faizal Omar, Kalsom Kayat, Ku Ruhana Ku-Mahamud | ||||||||||
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| Overview of Energy Marketing Developments In Turkey | |||||||||||
| Page(s): | 8-12 | ||||||||||
| Author | Giray Esref Kiral, Celal Kocatepe, Mehmet Uzunoglu | ||||||||||
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| Exploring The Negative Side of Social Networking Sites: The Role of Privacy Risk And Trustworthiness | |||||||||||
| Page(s): | 6-11 | ||||||||||
| Author | Dauw-Song Zhu, Zui Chih Lee, Chen-Wen Chung | ||||||||||
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| Identifying Indicators of Green Supply Chain Management in Atlas Tile Company: Taking Environmental Considerations into Account | |||||||||||
| Page(s): | 11-14 | ||||||||||
| Author | Hamideh Shekari, Nahid Amrollahi Biuki, Amir Hosein Mohammad Karimi, Alireza Ahmadi Nodushan | ||||||||||
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| Enhancing The Ability of Agriculture Practitioners of Government Sectors in Order to Support Thai Farmers Based on The �Self-Reliant� Concept | |||||||||||
| Page(s): | 11-13 | ||||||||||
| Author | Wandee Suthinarakorn | ||||||||||
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| The Internet and Social Media in Poliitical Participation in Indonesia | |||||||||||
| Page(s): | 16-18 | ||||||||||
| Author | Andi Alimuddin, Seniwati | ||||||||||
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| Factors Influencing The Repurchasing Behavior of Tourists Staying in Resorts, Lampang Province | |||||||||||
| Page(s): | 15-18 | ||||||||||
| Author | Sawitree Thadee, Boonthawan Wingwon | ||||||||||
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| The Effect of Market Orientation and its Associated Barriers on University Perfomance Using Markor Scale: A Study of Universities of Technology in South Africa | |||||||||||
| Page(s): | 1 | ||||||||||
| Author | BA Mokoena | ||||||||||
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| Achieving Customer Loyalty Online Via O2O Business Mode: A Case Study | |||||||||||
| Page(s): | 45-49 | ||||||||||
| Author | Fong-He Chiu, Shang-Yung Yen | ||||||||||
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| Achieving Customer Loyalty Online Via O2O Business Mode: A Case Study | |||||||||||
| Page(s): | 45-49 | ||||||||||
| Author | Fong-He Chiu, Shang-Yung Yen | ||||||||||
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| The Effect of Price, Quality and Store Loyalty on Malaysian Consumer�s Private Label Brand (PLB) Purchase Intention | |||||||||||
| Page(s): | 77-79 | ||||||||||
| Author | Shahid Bashir, Kamaljeet Kaur, Sabbar Dahham Sabbar, Safdar Abbas, Mushtaq Ahmad | ||||||||||
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| Factors Affecting Consumers� Buying Decision of Online Diamond Shopping | |||||||||||
| Page(s): | 8-10 | ||||||||||
| Author | Chanisara Akarahirankul | ||||||||||
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| Market Orientation as a Social Learning Approach to University Performance: A Focus on Universities of Technology in South Africa Using Mktor Scale | |||||||||||
| Page(s): | 2 | ||||||||||
| Author | Ba Mokoena | ||||||||||
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| Development of a Proposed Competitive Tourism Model For South Africa | |||||||||||
| Page(s): | 10-16 | ||||||||||
| Author | Danie Ferreira, Sandra Perks | ||||||||||
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| B2c Dimensions Are Improved By Mobile Services Adoption: Case Study of The Libyan Banking Industry. | |||||||||||
| Page(s): | 7-14 | ||||||||||
| Author | Fouad Omran Elgahwash | ||||||||||
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| Ghettoization of World Economy and It�s Impact on Marketing | |||||||||||
| Page(s): | 7-11 | ||||||||||
| Author | Neviana Krasteva | ||||||||||
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| The Strategies of Real Estate Marketing For the Rebranding, Khon Kaen Province | |||||||||||
| Page(s): | 6-10 | ||||||||||
| Author | Duangjan Nachaisin | ||||||||||
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| Innovative Marketing that Affect the Successful Implementation of Electronic Businessfor Export, Bang Pain Industrial Estate | |||||||||||
| Page(s): | 44-48 | ||||||||||
| Author | Jiraporn Boonying | ||||||||||
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| Assessment of The Role of Marketing Department in The Banking Institution: A Case Study of Barclays Bank, Obuasi Branch | |||||||||||
| Page(s): | 1-3 | ||||||||||
| Author | Ebenezer Mensah, Samuel Oppong Boampong | ||||||||||
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| Impact of Ownership Concentration on Accounting Voluntary Disclosure Reporting: Evidence From Listed Firms in The Down-Stream Sector of The Nigerian Petroleum Industry | |||||||||||
| Page(s): | 1-4 | ||||||||||
| Author | Ali Shariff Kabara, Kamaluddeen Usman Danyaro | ||||||||||
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| A Study on Demographic and Marketing Factors Influencing Consumers to Consume Hot Pots in Yangon, Myanmar | |||||||||||
| Page(s): | 11-14 | ||||||||||
| Author | Sandar Aung | ||||||||||
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| Factors Influencing First Year Students� Perceptions of The Right to Medical Care Through Direct Marketing Communication Channels: A Case of Khonkaen University | |||||||||||
| Page(s): | 6-10 | ||||||||||
| Author | Porramin Photipatphiboon, Bundit Sawnyavisuth | ||||||||||
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| The Influence of Product Involvement and Perceived Value on Customer Brand Engagement of Thai and Lao Consumer: A Case of Milk Products | |||||||||||
| Page(s): | 11-16 | ||||||||||
| Author | Wananya Thongthip, Pensi Jaroenwanit | ||||||||||
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| An Analysis of Mobile Banking Customers for A Bank Strategy and Policy Planning | |||||||||||
| Page(s): | 24-30 | ||||||||||
| Author | Behrooz Noori | ||||||||||
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| The Contribution of Co-Operative Organizations to The Oil Palm Smallholders Communities� Economic Development:A Case Study of A Sustainable Oil Palm Cultivation Co-Operative In Malaysia | |||||||||||
| Page(s): | 12-17 | ||||||||||
| Author | Sarmila M.S, Novel Lyndon, Sivapalan Selvadurai, Rosnizaaznie Che Rose, Nazirah Jaafar, Khairul Anwar Isnin | ||||||||||
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| Motivation Serving Customers As Determinants Established of Entrepreneurs Behaviour of Smes in Indonesia | |||||||||||
| Page(s): | 13-16 | ||||||||||
| Author | Andreas Fk, Sasmoko, Arnold Tindas, Frederikus Fios | ||||||||||
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| Adolescent and Family Purchase Decision Making For Durable Goods Among Three Ethnic Groups of Nigeria | |||||||||||
| Page(s): | 5-10 | ||||||||||
| Author | Gideon C. Uboegbulam, Justitia O. Nnabuko | ||||||||||
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| Swine Marketing Model And Profit Maximization in Free State of South Africa | |||||||||||
| Page(s): | 11-21 | ||||||||||
| Author | Gideon C. Uboegbulam, Tshedi M. Naong | ||||||||||
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| The Analysis of Key Success Factors in Franchise Business | |||||||||||
| Page(s): | 90-91 | ||||||||||
| Author | Teerawong Sanphiphat | ||||||||||
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| Relationship Between Marketing Mix of Whey Protein and Consumer Buying Decision in Bangkok Metropolitan | |||||||||||
| Page(s): | 22-25 | ||||||||||
| Author | Naruebodin Voravudhi, Chalita Srinuan, Opal Suwannamek | ||||||||||
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| Adolescent and Family Purchase Decision Making For Durable Goods Among Three Ethnic Groups of Nigeria | |||||||||||
| Page(s): | 5-10 | ||||||||||
| Author | Gideon C. Uboegbulam, Justitia O. Nnabuko | ||||||||||
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| Swine Marketing Model And Profit Maximization in Free State of South Africa | |||||||||||
| Page(s): | 11-21 | ||||||||||
| Author | Gideon C. Uboegbulam, Tshedi M. Naong | ||||||||||
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| Supply Chain Analytics: A Customers Driven Shareholder Value | |||||||||||
| Page(s): | 14 | ||||||||||
| Author | Mohammed Nadeem | ||||||||||
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| An Assesment of Brand Preferences For Mobile Operator Services in Katsina Metropolis, Nigeria | |||||||||||
| Page(s): | 39-44 | ||||||||||
| Author | Abubakar Sani | ||||||||||
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| NEGATIVE E-WOM AS A RESPONSE TO BRAND FAILURES: EVIDENCE FROM AN ONLINE BRAND COMMUNITY | |||||||||||
| Page(s): | 12-17 | ||||||||||
| Author | Tugba Ozboluk, Yunus Dursun | ||||||||||
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| Analysis of Marketing Strategy Based on Consumer Behavior | |||||||||||
| Page(s): | 14 | ||||||||||
| Author | Rahmat Madjid, Endro Sukotjo, Agustinus Tangalayuk, Asrip Putera, Daning Prima Pratama, Almuadzin, Muh. Akril A | ||||||||||
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| Children as an Advertisement Audience: Interpretation of Advertisements Through Drawings | |||||||||||
| Page(s): | 5-10 | ||||||||||
| Author | Asina Gulerarslan, Alper Yilmaz | ||||||||||
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| Perceived Quality of Visit And Foreign Tourists� Satisfaction in Malaysia | |||||||||||
| Page(s): | 7-12 | ||||||||||
| Author | Chuie-Hong Tan, Xin-Wei Chong, Gowrie Vinayan | ||||||||||
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| Marketing Mix Factors Toward Decision Making in The Purchasing Goods And Services Via Facebook: in The Case of Muang District, Ubonrajchathani Province, Thailand | |||||||||||
| Page(s): | 2-6 | ||||||||||
| Author | Chanchai Supaartagorn | ||||||||||
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| Local Wisdom: Local Rice Breeding Approach to Supply Chain and Value Added In The Indramayu District, West Java | |||||||||||
| Page(s): | 23-26 | ||||||||||
| Author | Lilis Imamah Ichdayati, Rizki Adi Puspita Sari | ||||||||||
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| Investigating Various Motivational Elements That Impact Wedding Destinations (Event Venue) Selections | |||||||||||
| Page(s): | 3-12 | ||||||||||
| Author | Eiman Medhat Negm, Ahmed Moussa Elsamadicy | ||||||||||
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| Today�s Social Network Sites: An Analysis Of Emerging Security Risks And Their Countermeasures | |||||||||||
| Page(s): | 36 | ||||||||||
| Author | Khizar Hameed1, Junaid Haseeb1, Nafeesa Rehman, Muhammad Tayyab1, Mustahsan Hammad Naqvi1, Muhammad Haseeb Nasir | ||||||||||
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| Measuring The Customer-Based Brand Equity of A Destination as A �Furniture Brand�* | |||||||||||
| Page(s): | 4-7 | ||||||||||
| Author | Cagatan Taskin, Onur Ozturk, Ahmet Akif Karadamar | ||||||||||
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| Theorem on Brand Loyalty in Consumer Dynamics for Moderate Consumption Leading to Well-Being of Society | |||||||||||
| Page(s): | 2-5 | ||||||||||
| Author | Shahid M. Butt | ||||||||||
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| A Low-Risk Experiments for Customer Segments of E-Mail Marketing Campgains: A Business Intelligence Approach | |||||||||||
| Page(s): | 1-7 | ||||||||||
| Author | George Sammour, Benoit Depaire, Koen Vanhoof | ||||||||||
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| Customer Experience Management: The 4 P�s of E- Marketing in M-Commerce Context | |||||||||||
| Page(s): | 1-5 | ||||||||||
| Author | Margaret Meiling Luo | ||||||||||
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| Approach To The Interactive Relationship Between The Virtual Community And Its Participants From The Perspective Of Virtual Community Identity | |||||||||||
| Page(s): | 1-5 | ||||||||||
| Author | Lee, Yu-Lun | ||||||||||
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| Discussion on The Impact of Advertising Information And Product Involvement On Green Consumption From A Perspective Of Message Framing | |||||||||||
| Page(s): | 9-13 | ||||||||||
| Author | Lee, Yu-Lun | ||||||||||
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| An Evaluation Of City Branding To Reinforce The City Competitiveness (A Case Study Of Surabaya) | |||||||||||
| Page(s): | 36-41 | ||||||||||
| Author | Anastasia Purwanti, Genoveva | ||||||||||
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| Influencing Factors to Increase Netizen Intention Toward Online Display Advertising from Indonesia E-Commerce Company | |||||||||||
| Page(s): | 29-33 | ||||||||||
| Author | Verdy firman s.ikom, Maya ariyanti se., mm. | ||||||||||
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| Linking Open Innovation and NPD Process Capabilities: The Role of Organizational Structure | |||||||||||
| Page(s): | 1-5 | ||||||||||
| Author | Sanazmonsef, Nasrin Jorkesh Varnosfaderani, Salim Masood Nassery | ||||||||||
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| Problems Within Printing Business Operations In Thailand | |||||||||||
| Page(s): | 79-81 | ||||||||||
| Author | Apinya Mungaomklang | ||||||||||
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| A Management Model of Development for Suansunandha Rajabhat University Through The Sustainable Tourism | |||||||||||
| Page(s): | 12-18 | ||||||||||
| Author | Weera Weerasophon | ||||||||||
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| Corporate Customers' Reaction to Post-M&A Integration in Banking Sector: A Qualitative Study of The Indian Banking Industry | |||||||||||
| Page(s): | 22-24 | ||||||||||
| Author | Ritu Chhikara, Mohammad Tayeenul Hoque, Safia Bano | ||||||||||
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| Observations on The Obstacles of Online Entry Mode for Foreign Companies Expanding to China | |||||||||||
| Page(s): | 1-7 | ||||||||||
| Author | Gevorg (George) Grigoryan | ||||||||||
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| The Impact of Marketing on Revenue Generation in Polytechnic Consultancy Services Ltd, Fptb | |||||||||||
| Page(s): | 1-6 | ||||||||||
| Author | Hussaini Yaro Ali, Sagir Abdullahi Mahmud | ||||||||||
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| Competitive Advantage Strategy and Successful Business Operation Model of Manufacturing in Chachoengsao Province | |||||||||||
| Page(s): | 9-14 | ||||||||||
| Author | Sutthathip Kamthornphiphatthanakul, Thanadech Kangsawat, Saranya Noibuatip | ||||||||||
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| A Study Of The Effects Of Marketing Mix On Brand Equity Dimensions | |||||||||||
| Page(s): | 25-31 | ||||||||||
| Author | Mohammad Sherafatpour, Azam Asadi, Mohammad Yarahmadi | ||||||||||
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| Behavior and Relationship Between Education Level and Marketing Mix Satisfaction of The Tourists at Don Hoi Lot (Tourism Destination) in Samutsongkham Province, Thailand | |||||||||||
| Page(s): | 35-40 | ||||||||||
| Author | Rumpapak Luekveerawattana | ||||||||||
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| Digital Marketing Strategy for Interior Design Service at Asaterra Studio | |||||||||||
| Page(s): | 1-12 | ||||||||||
| Author | Cinta Sazcharisa, Dona Saphiranti | ||||||||||
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| A Study Of The Effects Of Marketing Mix On Brand Equity Dimensions | |||||||||||
| Page(s): | 25-31 | ||||||||||
| Author | Mohammad Sherafatpour, Azam Asadi, Mohammad Yarahmadi | ||||||||||
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| Identifying The Consumer Characteristics And Preferences Towards Traditional Cheese | |||||||||||
| Page(s): | 5-10 | ||||||||||
| Author | Arzu Akpinar-Bayizit, Tulay Ozcan, Lufiye Yilmaz-Ersan, Berrak Delikanli-Kiyak, Hasan Vural | ||||||||||
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| In-Flight Safety Videos: Safety Measure Or Marketing Gimmick? | |||||||||||
| Page(s): | 6-10 | ||||||||||
| Author | Norita Ahmad, Rania Al Sakaf, Rim Zakaria | ||||||||||
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| Literature Review And Analysis Of Product Involvement Between 2000 And 2015 | |||||||||||
| Page(s): | 50-54 | ||||||||||
| Author | Lee, Yu-Lun | ||||||||||
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| The Effect Of Hijab Fashion Company Marketing Mix Strategy To The Number Of Hijab Consumer In Indonesia | |||||||||||
| Page(s): | 4-8 | ||||||||||
| Author | Fitri Fadhilla | ||||||||||
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| Managementinnovation Strategy To Face The Competition Of Domesticcommercial Flight Business In Indonesia Case Study: Garuda Indonesia Airline | |||||||||||
| Page(s): | 05-10 | ||||||||||
| Author | S. Rendy Ardiansyah | ||||||||||
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| Factors Related to Health Food Consumption Behavior of Undergraduate Students in Rajabhat University of Bangkok Metropolis | |||||||||||
| Page(s): | 1-5 | ||||||||||
| Author | Jiraporn Weenottranon, Chayapat Kee-Ariyo | ||||||||||
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| Green Marketing: Millennials’ Perceptions of Environmentally Friendly Consumer Packaged Goods Products | |||||||||||
| Page(s): | 6-10 | ||||||||||
| Author | Nichaya Suntornpithug, Susan King Indiana | ||||||||||
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| A Dimensional Analysis Of Service Quality Provided In Cricket League Matches In A South African Context | |||||||||||
| Page(s): | 2 | ||||||||||
| Author | Ba Mokoena | ||||||||||
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| A Dimensional Framework Of Factors Influencing Loyalty Card Users’ Buying Behaviour | |||||||||||
| Page(s): | 7-11 | ||||||||||
| Author | Sandra Perks, Nadine Oosthuizen | ||||||||||
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| Integrated Approach On A Green Labeling And Green Marketing | |||||||||||
| Page(s): | 52-54 | ||||||||||
| Author | Derya Cevik Tasdemir, Filiz Cayiragasi | ||||||||||
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| Information Technologies And Relationship Marketing Strategy In Marketing: A Literature Review | |||||||||||
| Page(s): | 60-64 | ||||||||||
| Author | Filiz Cayiragasi, Mustafa Ucar, Asli Ozpolat, Derya Cevik Tasdemir | ||||||||||
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| Tourism Marketing: Criminal Acts Against Tourists And Strategies To Overcome | |||||||||||
| Page(s): | 22-24 | ||||||||||
| Author | Prakash Valiappan, Ahmad Azmi M.Ariffin | ||||||||||
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| Hotel Experiences Of Disable Guests: A Short Review | |||||||||||
| Page(s): | 25-27 | ||||||||||
| Author | Maggie Chong, Ahmad Azmi M.Ariffin | ||||||||||
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| The Service Experiences Of Deaf Hotel Guests | |||||||||||
| Page(s): | 32-37 | ||||||||||
| Author | Maggie Chong, Ahmad Azmi M.Ariffin | ||||||||||
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| Dimensionality Of Hotel Experiences Among Deaf Guests | |||||||||||
| Page(s): | 38-43 | ||||||||||
| Author | Ahmad Azmi M.Ariffin, Maggie Chong | ||||||||||
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| The Relationships Between Social Conservatism And Preference For Shariah-Compliant Hotels | |||||||||||
| Page(s): | 44-50 | ||||||||||
| Author | Nadzirah Rosli, Ahmad Azmi M.Ariffin | ||||||||||
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| Effect Of Customer Demographics On Their Perception Towards Crm Practices Adopted By Selected Hotels In Rajasthan Province Of India | |||||||||||
| Page(s): | 16-19 | ||||||||||
| Author | Karunesh Saxena, Farheen | ||||||||||
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| Factors Affecting The U-Computing Use In The Restaurant Industry | |||||||||||
| Page(s): | 2-6 | ||||||||||
| Author | Mu Lan Ma, Shui Lien Chen | ||||||||||
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| First Year University Student’s Perceptions Of Promotional Tools Adopted By A Selected University In South Africa | |||||||||||
| Page(s): | 11 | ||||||||||
| Author | Ba Mokoena | ||||||||||
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| Reimagining Green Marketing From The Viewpoint Of Corporate Social Responsibility | |||||||||||
| Page(s): | 11 | ||||||||||
| Author | Ching-Jung Hsieh | ||||||||||
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| Factors Related To Health Food Consumption Behavior Of Undergraduate Students In Rajabhat University Of Bangkok Metropolis | |||||||||||
| Page(s): | 16-20 | ||||||||||
| Author | Jiraporn Weenottranon, Chayapat Kee-Ariyo | ||||||||||
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| Social Medıa, Product Groups and Turkısh Consumers’ Preference | |||||||||||
| Page(s): | 21-25 | ||||||||||
| Author | Naci Buyukdag, Olgun Kitapci | ||||||||||
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| Findings Regarding The Impact Of Demographic Factors On Advertising In The Gambia | |||||||||||
| Page(s): | 7-11 | ||||||||||
| Author | Chia-Lin Lee, Sadibou Jammeh | ||||||||||
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| Digital Marketing Communication Model Of Traditional Indonesian Decorative Art Products: Antecedents To Call To Action | |||||||||||
| Page(s): | 53-58 | ||||||||||
| Author | Hatane Semuel, Serli Wijaya | ||||||||||
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| The Role Of Relationship Quality On Customer Loyalty: The Effectiveness Of Strategic Relationship Marketing | |||||||||||
| Page(s): | 21-24 | ||||||||||
| Author | Song Bee Lian | ||||||||||
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| A Study Of Tourists’ Satisfaction And Behaviors Of International Tourists In Bangkok China Town | |||||||||||
| Page(s): | 6-9 | ||||||||||
| Author | Bua Srikos, Weeraweerasophon | ||||||||||
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| The Guidelines To Bring Thai Medicine And Herbs Based On Local Wisdom And To Develop Them Into Cultural Health Supplementary Products: A Case Study Of U-Thai Prasit Corporation, Prachin Buri Province | |||||||||||
| Page(s): | 87-90 | ||||||||||
| Author | Vilasinee Jintalikhitdee, Saowapaphaithayawat, Tikhampornpunluekdej, Yaniniephaithayawat | ||||||||||
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| Behavior And Factors Influencing To The Decision-Making Of Selecting Photo And Video Applications | |||||||||||
| Page(s): | 123-127 | ||||||||||
| Author | Wipada Chaiwchan, Jarumon Nookhong, Kasit Rungsakcharoenchai | ||||||||||
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| Investigating Consumer Shopping Behaviors Across Online and Physical Channels in Taiwan | |||||||||||
| Page(s): | 51-55 | ||||||||||
| Author | Chia-Lin Lee, Ya-Han Wang | ||||||||||
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| An introduction to neuromarketing and understanding the consumer brain: They do purchase, but why ? An insight for review and implications | |||||||||||
| Page(s): | 24-31 | ||||||||||
| Author | Furkan Sariatli | ||||||||||
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| User Acceptance of Augmented Reality Technology : Mobile Application for Coin Treasury Museum | |||||||||||
| Page(s): | 8-13 | ||||||||||
| Author | Premkamon Jankaweekool, Thanakorn Uiphanit | ||||||||||
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| Examining Sightseeing Tourists’ Motivation, Satisfaction, and Behavioural Intentions of a Destination: Evidence from an Island Tourism | |||||||||||
| Page(s): | 1-7 | ||||||||||
| Author | Chien-Min Chen | ||||||||||
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| Social Media Influencer- A Lifestyle or a Profession of the XXIst Century? | |||||||||||
| Page(s): | 1-4 | ||||||||||
| Author | Marcin Mateusz Szczurski | ||||||||||
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| Developing Regional Market Based On Local Commodity | |||||||||||
| Page(s): | 45-55 | ||||||||||
| Author | Puji Handayati, Sudarmiatin Tatik, Sulis Rochayatun | ||||||||||
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| Users View On Marketer-Generated Content | |||||||||||
| Page(s): | 14-16 | ||||||||||
| Author | Pin-Kang Tseng | ||||||||||
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| The Expectation And Perception Of Mba Program (Marketing) Of School Of Management Science, Sukhothai Thammathirat Open University | |||||||||||
| Page(s): | 10-13 | ||||||||||
| Author | Ladda Vatjanasaregagul | ||||||||||
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| Spa Marketing Strategy, Spa Management, Spa Service Quality, And Spa Service Motivation Affecting The International Tourists’ Decision To Visit Spas In Bangkok Metropolitan | |||||||||||
| Page(s): | 1-2 | ||||||||||
| Author | Achara Luengsawas | ||||||||||
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| The Thai Economic Impacts From Direct Selling | |||||||||||
| Page(s): | 17-18 | ||||||||||
| Author | Mukda Phiwkham | ||||||||||
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| The Relationship Between Service Quality And Brand Equity Of MBA Program (Marketing) Of School Of Management Science, Thai Open University | |||||||||||
| Page(s): | 71-75 | ||||||||||
| Author | Ladda Vatjanasaregagul | ||||||||||
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| Application Of The Theory Of Planned Behavior To Predict Consumers’ Intention To Visit Green Restaurant | |||||||||||
| Page(s): | 2-5 | ||||||||||
| Author | Moon Sun-Jung | ||||||||||
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| Determinant Factors Of Consumers’ Intention To Eat At Halal Certified Restaurant | |||||||||||
| Page(s): | 31-38 | ||||||||||
| Author | Zamra Derahman, Nur Athirah Mohd Borkhan, Yasinah Abdul Rahman | ||||||||||
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| The Effect Of Blanching Treatment On Chemical And Sensory Properties Of Broccoli | |||||||||||
| Page(s): | 39-45 | ||||||||||
| Author | Zamra Derahman, Nur Athirah Mohd Borkhan, Razana Fatin Abdullah Razali, Raseetha Vani Manikam | ||||||||||
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| Competitive Intelligence in The Banking Industry A Case Study of A Nigerian Bank | |||||||||||
| Page(s): | 1-9 | ||||||||||
| Author | Babatunde Olofin | ||||||||||
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| The Factors Influencing the Adoption of In-Store Mobile Payments: A Validation and Extension Study | |||||||||||
| Page(s): | 3-11 | ||||||||||
| Author | Zané Dippenaar | ||||||||||
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| A Study on Fundamental Problems for The Exportation of Metal Furniture Industry in The Customs Tariff System Harmonized Index | |||||||||||
| Page(s): | 6-9 | ||||||||||
| Author | Thepnarintra Praphanphat | ||||||||||
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| Investigating Ethical Functions in Marketing Management | |||||||||||
| Page(s): | 38-43 | ||||||||||
| Author | Ali Dejgahipour | ||||||||||
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| Analysis of The Potential of Micro Small Medium Enterprises and Financial Management for Program Design Corporate Social Responsibility | |||||||||||
| Page(s): | 31-39 | ||||||||||
| Author | Theresiadwihastuti, Andreas lako, Krisprantono, Ranto p. Sihombing | ||||||||||
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| To You for Me: A Marketing Analytics Perspective of Consumer Gifting Behavior! | |||||||||||
| Page(s): | 15 | ||||||||||
| Author | Mohammed Nadeem | ||||||||||
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| “Theory Vs Practice”: Human Resource Management Functions in Marketing Department of Organizations in Pakistan | |||||||||||
| Page(s): | 12-15 | ||||||||||
| Author | Muhammad Hamza Shahab, Muhammad Zain | ||||||||||
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| Consumers’ Willingness to Pay and factors affecting Pesticide-free Rice Buying: Case Study of Phayao Province Consumers | |||||||||||
| Page(s): | 28-34 | ||||||||||
| Author | Phunchit Pinthadit, Montri Sinhavara, Wasapol Wongdeethai | ||||||||||
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| Common Denominators for Successful Route Tourism Development: A Southern African Perspective | |||||||||||
| Page(s): | 4-6 | ||||||||||
| Author | Johan Hattingh | ||||||||||
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| Determinants Affecting Organizational Performance By Thai Electrical Appliance and Electronics Industry: A Conceptual Perspective | |||||||||||
| Page(s): | 21-25 | ||||||||||
| Author | Pitsanu Kuakudling | ||||||||||
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| Antecedents Affecting on Service Marketing Mix toward the Decision Making in Selecting Domestic Routes of Low Cost Airlines among Passengers in Chiang Mai Province, Thailand | |||||||||||
| Page(s): | 30-34 | ||||||||||
| Author | Jaikaew, Ardchawin, Wingwon, Boonthawan, Wingworn, Boonchanit, Li, Chengxue, Bunchan, Wanida | ||||||||||
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| The Conceptual Frame Work: Effects of External Environment, Participation and Marketing Ability toward the Community Enterprise Growth in the Upper North of Thailand | |||||||||||
| Page(s): | 35-38 | ||||||||||
| Author | Kaewdee Chanpen, Wingwon, Boonthawan, Chotiwanit Piyakanit | ||||||||||
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| Effect Of Integrated Marketing Communication And Brand Value Perception Toward Purchase Intention Of Local Coffee Brand As The Perspective Of Customers In Amphurmuanglampang, Lampang Province | |||||||||||
| Page(s): | 83-86 | ||||||||||
| Author | Jaideawsangwan, Wingwon, Boonthawan | ||||||||||
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| The Relationship Between Supply Chain Management And Brand Equity Of Long Lablae Durian's Agriculture Business In Uttaradit Province, Thailand | |||||||||||
| Page(s): | 87-91 | ||||||||||
| Author | Khetpiyarat, Pasiri, Areerat, Raumporn, Chomraka, Irawat | ||||||||||
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| To you for me: A marketing analytics perspective of consumer gifting behavior! | |||||||||||
| Page(s): | 1 | ||||||||||
| Author | Mohammed Nadeem | ||||||||||
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| Decisions of January 24th 1980 and Franchising in Turkey | |||||||||||
| Page(s): | 1-5 | ||||||||||
| Author | Deniz Hoşbay Bayraktar, Özgür Bayraktar | ||||||||||
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| Logistics Strategic for Fresh Milk Product Cost Control of Self Logistics System that Affect the Attitude of Consumer for Marketing Business Enterprises in the Thailand Industry | |||||||||||
| Page(s): | 17-24 | ||||||||||
| Author | Suchada Arunrat, Prapaipan Salitula, Chamni Jaipradidtham | ||||||||||
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| Majapahit Silver Jewelery New Product Development Strategy | |||||||||||
| Page(s): | 7-11 | ||||||||||
| Author | Kumara Sadana Putra, Bertha Suteja, Theresia Firstianti Santoso, Mutiaerdi, Thalia Miranda | ||||||||||
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| Television Advertisement Marketing Strategies | |||||||||||
| Page(s): | 18-24 | ||||||||||
| Author | Kausik Ray | ||||||||||
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| Investing in Organizational Social Capital: Key to Better Service for Boundary Spanners | |||||||||||
| Page(s): | 19-24 | ||||||||||
| Author | Ayşe Banu Elmadağ, Alexander E. Ellinger, Esra Ünal | ||||||||||
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| Intellectual Capital in Innovative Firm | |||||||||||
| Page(s): | 39-41 | ||||||||||
| Author | Nurziana Mohd Atan, Saudah Sofian | ||||||||||
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| Analysis of Financial Literacy and Financial Inclusion as a Strategy to Improve the Competitiveness of Small-Medium Enterprises (SMES) of Handicrafts Business in West Sumatera | |||||||||||
| Page(s): | 37-42 | ||||||||||
| Author | Rosyeni Rasyid, Erni Masdupi, Yasri, Muthia Roza Linda | ||||||||||
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| “Word-of-Picture” In Attracting Tourists to Distant Destinations | |||||||||||
| Page(s): | 66-71 | ||||||||||
| Author | Nurfariza Pa’ee, Norliza Aminudin, Intan Nadira Abdullah | ||||||||||
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| Packaging from Local Red Clay | |||||||||||
| Page(s): | 59-63 | ||||||||||
| Author | Ruedee Niyomrath | ||||||||||
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| Adaptation of Printing Business Entrepreneurs and Electronics Media Technology Flow Affecting Success | |||||||||||
| Page(s): | 77-80 | ||||||||||
| Author | Apinya Mungaomklang, Panupong Chanplin | ||||||||||
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| Development of production community standards of Ban Dung, Udonthani Province | |||||||||||
| Page(s): | 98-100 | ||||||||||
| Author | Somkiat Korbuakaew | ||||||||||
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| Marketing Communications Strategies to Enhance the Effectiveness of Sports Business in Thai League 2 | |||||||||||
| Page(s): | 104 | ||||||||||
| Author | Komkrit Rattamanee | ||||||||||
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| Exploring The Effective Factors For Heritage Tourism In Southern Taiwan | |||||||||||
| Page(s): | 43-46 | ||||||||||
| Author | Cheng-Che Lin, Yuan-Min Liao, Tso-Jen Chen | ||||||||||
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| Internet Use in Cambodia: A Media Dependency Theory Perspective | |||||||||||
| Page(s): | 15-18 | ||||||||||
| Author | Margaret Meiling Luo | ||||||||||
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| Why Are The Young Generation Crazy About Internet-Only Bank? | |||||||||||
| Page(s): | 2 | ||||||||||
| Author | Seong Ho Lee | ||||||||||
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| Customer Experience Management: The Case Of NTT DOCOMO | |||||||||||
| Page(s): | 1-6 | ||||||||||
| Author | Margaret Meiling Luo | ||||||||||
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| The Study on Elderly Tourist Requirement on Accommodation and Facility in Ranong Province | |||||||||||
| Page(s): | 91-94 | ||||||||||
| Author | Pornnapat Berndt | ||||||||||
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| Guideline of Cultural Tourism Management Case Study The Arts and Culture Office at Suansunandharajabhat University | |||||||||||
| Page(s): | 118-121 | ||||||||||
| Author | Weera Weerasophon | ||||||||||
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| International Comparison of Five Herbal Medicine Registration Systems to Inform Regulation Development in Kuwait | |||||||||||
| Page(s): | 7 | ||||||||||
| Author | Azhar H. Alostad, Douglas T. Steinke, Ellen I. Schafheutle | ||||||||||
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| Management Preferences in Performance-Based Online Marketing | |||||||||||
| Page(s): | 20-23 | ||||||||||
| Author | Zoltán Veres | ||||||||||
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| Outsourcing of Drug Trials: A Marketing Ethics Perspective | |||||||||||
| Page(s): | 1 | ||||||||||
| Author | Somjit Barat | ||||||||||
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| Design Of JAMU Beverages In Bottle Ready-To-Drink Through Sustainable Manufacturing With Kansei Engineering | |||||||||||
| Page(s): | 57-60 | ||||||||||
| Author | Sasmita Rahma Kusuma, Nisa Mafazati Ahsani, Hardiyanti Budiman | ||||||||||
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| A Survey Research of Tourists Satisfaction and Behaviors of International Tourists in Bangkok China town | |||||||||||
| Page(s): | 27-30 | ||||||||||
| Author | Bua Srikos, Weera Weerasophon | ||||||||||
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| Evaluation Of Training On Marketing Performance-A Case Study Of A State-Owned Credit Card Issuing Bank In Taiwan | |||||||||||
| Page(s): | 14-18 | ||||||||||
| Author | Lin, Chien-Ju | ||||||||||
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| The Effect of Marketing Factors in Attracting Tourism Marketing: A Case of Jordan. | |||||||||||
| Page(s): | 1-5 | ||||||||||
| Author | Zakaria A. Azzam | ||||||||||
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| Recent Trends in the Field of Management, Economics and Social Science | |||||||||||
| Page(s): | 34 | ||||||||||
| Author | Ihebuluche Fortune Chiugo, Prabhakar Shukla | ||||||||||
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| Why Are The Young Generation Crazy About Internet-Only Bank? | |||||||||||
| Page(s): | 2 | ||||||||||
| Author | Seong Ho Lee | ||||||||||
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| Customer Experience Management: The Case Of NTT Docomo | |||||||||||
| Page(s): | 5-10 | ||||||||||
| Author | Margaret Meiling Luo | ||||||||||
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| Cast(E)ING Marketing Strategy in India | |||||||||||
| Page(s): | 1-2 | ||||||||||
| Author | Ashok Pratap Arora | ||||||||||
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| The Effect of Marketing Communication to the Perception and Purchase Intention on Green Beverage Product: Case of Bandung City, Indonesia | |||||||||||
| Page(s): | 26-30 | ||||||||||
| Author | Herry Hudrasyah, Ima Fatima, Santi Novani, Cici Cintyawati | ||||||||||
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| Artisan Branding: An Emerging Dimension for Socially Responsible Brands | |||||||||||
| Page(s): | 10-14 | ||||||||||
| Author | Aditi Upadhyay | ||||||||||
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| Marketing Talent Analysis and Development Model: A Case Study Bolier Fountain Company in China | |||||||||||
| Page(s): | 1-7 | ||||||||||
| Author | Hui Feng, Teeraporn Saeheaw | ||||||||||
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| Expectations and Intention to Support Socially Responsible Behaviour of Organisations | |||||||||||
| Page(s): | 12-14 | ||||||||||
| Author | Yolanda Jordaan, Angela Neale | ||||||||||
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| Effect Of Green Marketing In Hospitality Industry In Jordan | |||||||||||
| Page(s): | 50-62 | ||||||||||
| Author | Adnan Ahmad Obeidat, Khaled Mohammad Al Rababah | ||||||||||
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| The Influence of Country-of-Origin on Consumer Behaviour towards Foreign Clothing Brands in Nairobi, Kenya | |||||||||||
| Page(s): | 1-4 | ||||||||||
| Author | James Njuguna | ||||||||||
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| The Marketing Strategy Research of Giant | |||||||||||
| Page(s): | 1-6 | ||||||||||
| Author | Qiuhui Ding | ||||||||||
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| The Impact of Social Media Factors on Information Security Compliance | |||||||||||
| Page(s): | 1-5 | ||||||||||
| Author | Ryowhoa Lee, Inho Hwang, Sungho Hu | ||||||||||
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| Explorations In Professional Competency Of Travel Industry Professionals In Taiwan | |||||||||||
| Page(s): | 18-23 | ||||||||||
| Author | Jen-Chia Chang, Shan-Pei Chen | ||||||||||
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| Green Products and Consumers’ Purchase Intention | |||||||||||
| Page(s): | 1-4 | ||||||||||
| Author | Arezoonakhaei | ||||||||||
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| Marketing Strategy to Increase Office Canteen Sales (Case: Aldeoz Cantina) | |||||||||||
| Page(s): | 6-10 | ||||||||||
| Author | Ima Rachmania Sari, S.H., Aldo Fantinus Wiyana | ||||||||||
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| Proposed New Marketing Strategy for Band Merchandise Business (Case: Mustache and Beard Merchandise) | |||||||||||
| Page(s): | 11-14 | ||||||||||
| Author | Helmiwati Gloria Siregar, S.SI., Dina Dellyana, Apt., | ||||||||||
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| Proposed Marketing Strategy for Increasing the Number of Customers of Muslim Salon (Case of Yasna Salon Muslimah) | |||||||||||
| Page(s): | 19-25 | ||||||||||
| Author | Safarudin Hisyam, S.Tr.Kom, Dedy Sushandoyo | ||||||||||
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| A Decision-Making Model for Evaluating and Selecting Suppliers for The Sustainable Operation and Development of Enterprises in The Aerospace Industry | |||||||||||
| Page(s): | 23-35 | ||||||||||
| Author | Chin-Tsai Lin, Kuang-Peng Hung, Shu-Hsien Hu | ||||||||||
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| The Study on How Promotion Affects A Two-Echelon Supply Chain System | |||||||||||
| Page(s): | 44-47 | ||||||||||
| Author | Tai-Yue Wang, Yi-Ho Chen | ||||||||||
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| Study of Seaweed (Eucheuma Cottoni) Marketing in Makassar Industrial Area (PT. KIMA) as Seaweed Marketing Center in Eastern Indonesia | |||||||||||
| Page(s): | 6-10 | ||||||||||
| Author | Sutinah, Hamzah, M.Chasyim Hasani, Jumria, Nurmaena | ||||||||||
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| Market Orentation: Does It Work in Higher Educaton Institutes? | |||||||||||
| Page(s): | 5 | ||||||||||
| Author | M. Masroor alam, Suchi dubey | ||||||||||
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| Market Orentation: Does It Work in Higher Educaton Institutes? | |||||||||||
| Page(s): | 5 | ||||||||||
| Author | M. Masroor alam, Suchi dubey | ||||||||||
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| Evaluation of Gamification Practices in the Scope of Tourism Sector | |||||||||||
| Page(s): | 1-6 | ||||||||||
| Author | Mete Sezgin, Ra Betül Korkmaz Orhan, Osman Ünüvar, Mürsel Kaya | ||||||||||
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| Role of Packaging on Consumer Buying Behaviour with Reference to Indian Cosmetics Industry | |||||||||||
| Page(s): | 21 | ||||||||||
| Author | Vishwa Dudhwala | ||||||||||
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| Segmentation and Marketing Strategies Targeting Women’s Jeans in Urban and Rural Market in India | |||||||||||
| Page(s): | 22 | ||||||||||
| Author | Rishabh A. Chandak | ||||||||||
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| Disrupting Top-Down Poverty Alleviation: Social Engineering to Design A Better World | |||||||||||
| Page(s): | 1-4 | ||||||||||
| Author | Warner Woodworth | ||||||||||
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| Application Of S-O-R Model On Study Of Social Media Marketing For Taipei 2017 Summer Universiade | |||||||||||
| Page(s): | 16-21 | ||||||||||
| Author | Feng-Nien Han, Wan-Ci Huang | ||||||||||
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| Difficulties In Implementing The Marketing And Internal Marketing Concept | |||||||||||
| Page(s): | 22-26 | ||||||||||
| Author | Jacques Picard, Gadi Ravid | ||||||||||
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| Financial Inclusion and Beyond: A Paradigm Shift in Indian Banking Sector | |||||||||||
| Page(s): | 62 | ||||||||||
| Author | Arun Kumar Vaish | ||||||||||
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| Hotel Industry in Ranong Province and their Readiness for Elderly Tourist | |||||||||||
| Page(s): | 1-4 | ||||||||||
| Author | Pornnapat Berndt | ||||||||||
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| Marketing Mix Factors Affecting Decision Making of Foreign Tourists Audiences Watching Thai Boxing at Lumpinee Boxing Stadium | |||||||||||
| Page(s): | 5-8 | ||||||||||
| Author | Supasak Ngaoprasertwong | ||||||||||
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| Tourism Program for Elderly Tourist in Ranong Province, Thailand | |||||||||||
| Page(s): | 27-31 | ||||||||||
| Author | Teera Intararuang | ||||||||||
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| A Survey of Tourists Satisfaction and Behavior Case Study: International Tourists in Damnoen Saduak Floating Market | |||||||||||
| Page(s): | 102-106 | ||||||||||
| Author | Perapat Petsang, Weera Weerasophon, Choocheep Auekarn, Narumon Siriwat | ||||||||||
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| Graphic Design for Local Agricultural Products: A Case Study of Thai Jasmine Rice Leaf Drink “ThaiSuwan” Brand, Roi Et Province, Thailand | |||||||||||
| Page(s): | 11-14 | ||||||||||
| Author | Wichanat Tiwasing, Pattanapong Tiwasing, Kevin Hapeshi | ||||||||||
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| Image Factors and Service Factors Affecting Domestic Passengers at Thai International Airports | |||||||||||
| Page(s): | 42 | ||||||||||
| Author | Natthanichawitthayathaworn, Kevin Wongleedee | ||||||||||
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| A Research on Led Lighting Technology and Market: A Student Project on Environmental Sustainability for The Local Community | |||||||||||
| Page(s): | 22-26 | ||||||||||
| Author | Wesley Enterline, Sean Haley, Riley Sockett, Yushan Zhao | ||||||||||
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| Domestic and Export Marketing Model of Coffee | |||||||||||
| Page(s): | 6-9 | ||||||||||
| Author | Abdul Rahman Lubis, Nurdasila Darsono, Permana Honeyta Lubis | ||||||||||
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| Usage Behavior and Marketing Mix of G Suite For Khon Kaen University Staff | |||||||||||
| Page(s): | 3-6 | ||||||||||
| Author | Narissara Kittinon, Nitipon Phutachote | ||||||||||
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| Exploring The Trustworthy Information Source For Chinese Tourists Travelling To Pacific SIDS | |||||||||||
| Page(s): | 8-9 | ||||||||||
| Author | Chloe K. H. Lau, Hanqin Qiu, Sandra Y. P. Feng | ||||||||||
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| Success Factors in Database Marketing Models | |||||||||||
| Page(s): | 7-12 | ||||||||||
| Author | Ekrem Duman | ||||||||||
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| Course Integration for Authentic Problem Based Learning: A Case of Bahrain Polytechnic Marketing Major | |||||||||||
| Page(s): | 13-17 | ||||||||||
| Author | Philippe Vande Wiele, Darren Morris | ||||||||||
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| A Decision-Making Model for Evaluating and Selecting Suppliers for The Sustainable Operation and Development of Enterprises in The Aerospace Industry | |||||||||||
| Page(s): | 23-35 | ||||||||||
| Author | Chin-Tsai Lin, Kuang-Peng Hung, Shu-Hsien Hu | ||||||||||
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| The Study on How Promotion Affects A Two-Echelon Supply Chain System | |||||||||||
| Page(s): | 44-47 | ||||||||||
| Author | Tai-Yue Wang, Yi-Ho Chen | ||||||||||
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| A Survey Management of Wat Bowonniwet Vihara Rajavaravihara Temple in order to promote the Tourism Place | |||||||||||
| Page(s): | 51-55 | ||||||||||
| Author | Weera Weerasophon, Weera Chotithammaporn, Wanwimon Mekwimon Kingkaew, Chantana Changchenvate, Pawinee Sorawech, Savaluk Chuasuwan | ||||||||||
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| Marketing Strategy Management and Development of OTOP Products SMEs Business: to Compete in the ASEAN of the Community Enterprises in Chumphon Province, Thailand | |||||||||||
| Page(s): | 12-19 | ||||||||||
| Author | Toitula Narksakul, Chamni Jaipradidtham | ||||||||||
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| Technology Management: Technological Advancement For Co-Creation Of Value With Customers | |||||||||||
| Page(s): | 1 | ||||||||||
| Author | Mina Tajvidi, Nick Hajli | ||||||||||
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| Perception Of Alcoholic Beverages Image And The Types Of Alcohol Consumption Of Thai Undergraduate Students | |||||||||||
| Page(s): | 9-14 | ||||||||||
| Author | Shawanluck Kunathikornkit, Piyada Sombatwattana | ||||||||||
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| Business Strategy For Formula Toothpaste To Achieve Sustainable Competitive Advantage | |||||||||||
| Page(s): | 1-9 | ||||||||||
| Author | Juni Karlinaand, Satya Aditya Wibowo | ||||||||||
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| Management Preferences in Performance-Based Online Marketing | |||||||||||
| Page(s): | 20-23 | ||||||||||
| Author | Zoltán Veres | ||||||||||
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| Exploring the Awareness of Embedded Sponsors’ Messages: The Case Study of the UEFA Champions League | |||||||||||
| Page(s): | 9-14 | ||||||||||
| Author | Milica Maricic, Milica Bulajic, Ana Horvat, Marina Dobrota | ||||||||||
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| The Factors Affecting of Border Trade Economic Policy of Thailand and Lao People’s Democratic Republic | |||||||||||
| Page(s): | 74-77 | ||||||||||
| Author | Karnpone Taechadatapipate | ||||||||||
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| The Role Of Information Technology And Data Processing In The Marketing Sector Of Companies Provider Payment Services Using The Data Mining Method Of Decision Trees | |||||||||||
| Page(s): | 1-9 | ||||||||||
| Author | Rouhollah Malekian, Mehdi Esmaeili | ||||||||||
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| The Role of Guerrilla Marketing in Increasing The Competitiveness of Small and Medium Enterprises | |||||||||||
| Page(s): | 16-21 | ||||||||||
| Author | Benlakhdar Mohamed Larbi, Bensaid Amel, Yagoub Asma | ||||||||||
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| Visible Graphic QR Code With Embedded Invisible QR Code To Enhance Anti-Counterfeiting Features | |||||||||||
| Page(s): | 15-20 | ||||||||||
| Author | Pei-Chun Kuan, Yu-Mei Wang, Chia-Tsen Sun, Chun-Shien Lu, Hsi-Chun Wang | ||||||||||
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| Strategic Marketing Of Health Care Services: A Systematic Review | |||||||||||
| Page(s): | 23-28 | ||||||||||
| Author | Sadaf Tallia, Muhammad Ali Zulsibtain, Raza Ali, 4muhammad Haroon Hafeez | ||||||||||
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| Strategic Marketing Of Health Care Services: A Systematic Review | |||||||||||
| Page(s): | 23-28 | ||||||||||
| Author | Sadaf Tallia, Muhammad Ali Zulsibtain, Raza Ali, 4muhammad Haroon Hafeez | ||||||||||
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| M-Commerce Growth: A Comparative Study of China and South Korea Consumers | |||||||||||
| Page(s): | 52 | ||||||||||
| Author | Mahmood A. Awan | ||||||||||
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| “Ending The War Between Sales And Marketing”: Revisited | |||||||||||
| Page(s): | 1-4 | ||||||||||
| Author | Pingali Venugopal | ||||||||||
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| Linking Personal Value, Tourist Personality, And Preference For Attributes At A Destination Level | |||||||||||
| Page(s): | 11-18 | ||||||||||
| Author | Chien-Min Chen | ||||||||||
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| The Empirical Study of Social Media Strategy and Performance for the Fashion Brand | |||||||||||
| Page(s): | 43 | ||||||||||
| Author | Chih-Wen Wu | ||||||||||
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| From the Neuromarketıng Perspectıve: The Role of Narratıves ın the Advertısıng | |||||||||||
| Page(s): | 1-5 | ||||||||||
| Author | Dincer Atli, Seyma Betul Kose, Ayse Naz Hazal Sezen | ||||||||||
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| An Assessment of The Golf Tourists’ Experiences With Hierarchical Experience Model: The Case of Belek Tourism Center in Turkey | |||||||||||
| Page(s): | 5 | ||||||||||
| Author | Aylin Guven, Remziye Ekici | ||||||||||
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| Do The Characteristics of Individual Consumers Impact The Stability of The Implied Attribute Weights (Feature Preferences) of A Particular Product Over A Period of Time? | |||||||||||
| Page(s): | 1-4 | ||||||||||
| Author | S.Meeran, S.Jahanbin | ||||||||||
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| Exemption of Invention Patent Infringement under the Patent Act B.E. 2522 (1979) and Agreement on Trade-Related Aspects of Intellectual Property Rights (TRIPS) | |||||||||||
| Page(s): | 1-4 | ||||||||||
| Author | Chuencheewin Yimfuang | ||||||||||
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| Social Event Marketing Mechanism for Location-Based Services | |||||||||||
| Page(s): | 1-5 | ||||||||||
| Author | Lien-Fa Lin | ||||||||||
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| Selling Services in the Manufacturing Industry | |||||||||||
| Page(s): | 9-11 | ||||||||||
| Author | Towako Sakama | ||||||||||
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| An Establishment of Competitive Advantage For Entrepreneurs towards Thailand 4.0 Model: Case Study of Printing and Publishing Business in Ubon Ratchathani Province | |||||||||||
| Page(s): | 33-39 | ||||||||||
| Author | Tawamin Kruasom, Chakarin Vajiramedhin, Roongrasamee Boondao, Anirut Seubsing | ||||||||||
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| Development Of Online Marketing Channel And Competencies, And Brand Identity Improvement On Indonesian Sme: A Business Coaching Intervention | |||||||||||
| Page(s): | 23-31 | ||||||||||
| Author | Deisykristiantyhandayani, Hasnulsuhaimi ST | ||||||||||
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| Green Marketing Strategies Affect to Competitive Strategies: A Case Study of Green Hotels in Thailand | |||||||||||
| Page(s): | 1-6 | ||||||||||
| Author | Sasikan Buntao, Kumpanart Siriyota | ||||||||||
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| How Consumerism Is Consuming US | |||||||||||
| Page(s): | 1-4 | ||||||||||
| Author | John S. Buzza | ||||||||||
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| The Impact of Web Marketing and Advanced Networking in Underdeveloped Countries | |||||||||||
| Page(s): | 23 | ||||||||||
| Author | Imtiaz Ahmad | ||||||||||
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| Marketing Mix And Unique Identities Affecting Consumers’ Purchase Decisions In The Community Market: A Case Study Of Tung Kwian And Baan Tha Doi Kaew Market | |||||||||||
| Page(s): | 17-21 | ||||||||||
| Author | Jaikaew Ardchawin, Wingwon Boonthawan, Natpradit Napawan, Sirisugandha Thanakorn | ||||||||||
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| The Politics of Petroleum Marketing, Fuel Scarcity and Subsidy Management in Nigeria: A Study of Energy and Development in OPEC Member States | |||||||||||
| Page(s): | 15-20 | ||||||||||
| Author | Augustine A. Ikein | ||||||||||
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| Digital Drivers of the Advertising Market: Current Issues and Challenges | |||||||||||
| Page(s): | 12-18 | ||||||||||
| Author | Natalia Konovalova, Nina Trubnikova | ||||||||||
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| Study On Future Development Of The Intelligent Manufacturing System By Analyzing Manufacturing Systems Based On Business Process | |||||||||||
| Page(s): | 11-15 | ||||||||||
| Author | Mancun Song, Allen He, David Z. Zhang | ||||||||||
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| Insurance Product That Are Appropriate For Lifestyle Characteristics With Different Age Groups | |||||||||||
| Page(s): | 9-14 | ||||||||||
| Author | Siriphon Kaypommarat, Anongnuch Thientong | ||||||||||
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| Feasibility Study of Designing Post-Modern Marketing Model for Creating Global Market | |||||||||||
| Page(s): | 8-13 | ||||||||||
| Author | Rezvan Pourmansouri, Reza Seddighi Chaharborj, Zahra Movafegh Dehdashti, Abbas Hosseinpour | ||||||||||
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| Effects of Pre Storage Heating and Egg Position during Different Storage Period on Hatching and Productive Performance of Broiler Chicks | |||||||||||
| Page(s): | 11-15 | ||||||||||
| Author | Sardar Yasen Taha Sardary, Ahmed Najat Fathel Al-Ayubi | ||||||||||
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| Optimization of Technical and Economical Parameters of 4 Scenarios for the Production of Eggs in Al-Anbar Province, Iraq | |||||||||||
| Page(s): | 28-30 | ||||||||||
| Author | Mohammed Abdulrahman Mahal Al-Ani, Mohammed S.A., A.A. Al-Rawi | ||||||||||
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| Women Empowerment as a Strategy of Socioeconomic Development: With Reference of Both Developed and Developing Countries | |||||||||||
| Page(s): | 1-5 | ||||||||||
| Author | Habimana T., Umubano R.M., Mukaneza H. | ||||||||||
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| Australia’s Scorecard in Urban Sustainability | |||||||||||
| Page(s): | 4-8 | ||||||||||
| Author | Igor Martek | ||||||||||
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| The Marketing Activities in Royal Monasteries Affecting Repeat Travel Intention of Thai Senior Tourists | |||||||||||
| Page(s): | 1-4 | ||||||||||
| Author | Pharatt Run | ||||||||||
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| Casual Relationships Affecting Competitive Advantage of Small and Medium Enterprises | |||||||||||
| Page(s): | 23-25 | ||||||||||
| Author | Pimvimol Poramatworachote, Irada Phorncharoen, Purit Pongpeachan | ||||||||||
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| Knowledge Management, Entrepreneurship, Marketing Strategies, And Capability in Innovation Affecting The Operation of the Organization | |||||||||||
| Page(s): | 42-44 | ||||||||||
| Author | Kittawat Boonthawee, Piyakanit Chotivanich, Ekasit Onsa-Ard | ||||||||||
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| Women Entrepreneurs: A Study of Current Status, Challenges and Future Perspective in the State of Bihar | |||||||||||
| Page(s): | 9-16 | ||||||||||
| Author | Saurav Bishnu | ||||||||||
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| Personal Selling and Sales Volume of Village Agricultural Women in Rombo, Moshi Tanzania | |||||||||||
| Page(s): | 11-15 | ||||||||||
| Author | Diiro Musa | ||||||||||
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| Optimizing Kombava’s Marketing Strategy to Increase the Economic Value of Butterfly Leaf | |||||||||||
| Page(s): | 12-15 | ||||||||||
| Author | Shilvi Woro Satiti, Anissa Fitria, Fahayu Priristia, Anindya Muliawati, Nurfina Aznam | ||||||||||
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| Technology Transfer and Success Factors of SMEs Food Industry in Thailand: An Exploratory Study | |||||||||||
| Page(s): | 1-6 | ||||||||||
| Author | Kamol Panmaung, Rath Pichyangura, Pakpachong Vadhanasindhu | ||||||||||
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| Study of the Marketing System for Organic Rice and Chamomile in Egypt | |||||||||||
| Page(s): | 18 | ||||||||||
| Author | S. Abou El-Naga, H. Abousaad | ||||||||||
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| Factors Influencing Alcohol Consumption of Students from One University in Phitsanulok | |||||||||||
| Page(s): | 65-70 | ||||||||||
| Author | Trisun Woraphin, Chayanee Suechaicharoen | ||||||||||
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| Factors determining the Competitive Marketing Strategy of SMEs in Jaffna District, Sri Lanka | |||||||||||
| Page(s): | 1-5 | ||||||||||
| Author | V.Sathana., T.Velnampy, S.Rajumesh | ||||||||||
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| Short-term Promotional Activities as Social Media Stimulants: A Comparative Study within the South African Premium Chocolate Industry | |||||||||||
| Page(s): | 1-9 | ||||||||||
| Author | Mikaela Oosthuizen | ||||||||||
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| The Study of Satisfaction of MICE Thai Tourists towards Hotel Services in Hat Yai, Songkhla, Thailand | |||||||||||
| Page(s): | 47-49 | ||||||||||
| Author | Auttakrit Junthorn, Yupin Kaewkum, Onnapat Muenpaopong, Natenapa Luangsa-Art | ||||||||||
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| Effect of Marketing Research Practices on Business Performance: A Study of Business Firms in Australia | |||||||||||
| Page(s): | 50 | ||||||||||
| Author | Gabriel Ogunmokun, Iris Chin | ||||||||||
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| Factors Affecting the Export of Frozen Seafood Industry in Bangkok and Nearby Coastal Provinces | |||||||||||
| Page(s): | 6-9 | ||||||||||
| Author | Thepnarintra Praphanphat | ||||||||||
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| School District Marketing Plan | |||||||||||
| Page(s): | 18-20 | ||||||||||
| Author | Mohammed Assiri | ||||||||||
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| Effective Marketing Using Mobile Websites | |||||||||||
| Page(s): | 1-4 | ||||||||||
| Author | Mary Beth Mccabe, Richard Weaver | ||||||||||
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| The Effect of Cultural Factors on Brand Equity in Higher Education | |||||||||||
| Page(s): | 1 | ||||||||||
| Author | Maha Mourad | ||||||||||
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| Factors Affectingmarine Product Processing Development of Mussel Farming in The Baltic Sea Region | |||||||||||
| Page(s): | 1 | ||||||||||
| Author | Zaiga Ozoliņa, Biruta Sloka | ||||||||||
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| Assimilation Of Sustainability Concepts In Graduate Engineering Management Capstone Projects | |||||||||||
| Page(s): | 11-15 | ||||||||||
| Author | Ben D Radhakrishnan, Shekar Viswanathan, Timothy J. Pettit | ||||||||||
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| The 4C’s Factors In Promoting Thai Local Cosmetic Products Via Chinese Internet Celebrities | |||||||||||
| Page(s): | 8-12 | ||||||||||
| Author | Jianwei Ding, Acrapol Nimmolrat | ||||||||||
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| Strategic Group Mapping of The Private Higher Education Institutions in Muscat Governorate, Sultanate of Oman | |||||||||||
| Page(s): | 14-20 | ||||||||||
| Author | Anna Stalinska, Oxana Chorna. | ||||||||||
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| The Transformation Of Older Adult Educational Organizations In Taiwan | |||||||||||
| Page(s): | 21 | ||||||||||
| Author | Ya-Hui Lee, Chien-Hung Hsieh | ||||||||||
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| Validation of the Multidimensional Construct of Green Perceived Value | |||||||||||
| Page(s): | 13-16 | ||||||||||
| Author | Yeong Gug Kim | ||||||||||
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| Marketing Relationship: Students’ Loyalty Intentions Using Trust, Satisfaction, Commitment | |||||||||||
| Page(s): | 5-12 | ||||||||||
| Author | Ladda Vatjanasaregagul | ||||||||||
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| The Impact of Brand Exeprience, Brand Trust, Brand Satisfaction on Brand Loyalty in Cigarette Industry in Indonesia | |||||||||||
| Page(s): | 17-21 | ||||||||||
| Author | Kent Rusli, Riawan Paramarta | ||||||||||
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| Consumer Perception Of Herbal Health And Medicine Products Among Women In Klang Valley | |||||||||||
| Page(s): | 54-60 | ||||||||||
| Author | Khandaker Masud Parvej, A K M Ahasanul Haque | ||||||||||
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| Utilization Of Augmented Reality Technology In Marketing Activities On Example Of Lodz Solar Team | |||||||||||
| Page(s): | 17-21 | ||||||||||
| Author | Katarzyna Zielinska, Krzysztof Fudala, Piotr Krawiranda, Jakub Forysiak, Sebastian Bakalarczyk | ||||||||||
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| Development Of Digital Content For Restaurant Promotion On Social Media Of Move Media Group Co., Ltd. | |||||||||||
| Page(s): | 8-10 | ||||||||||
| Author | Sakesun Yampinij, Haruchai Yingpratanporn, Budsakorn Amnuykit, Butsayamas Karasawai | ||||||||||
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| A Study Of Patient’s Perception About Service Quality Management In Government And Private Hospitals In India | |||||||||||
| Page(s): | 1-4 | ||||||||||
| Author | Chandrakant B Jewargi, A.P. Hosmani | ||||||||||
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| Demarketing The 360 Degree Marketing Strategy To Sustain The Consumers: A Study | |||||||||||
| Page(s): | 5-8 | ||||||||||
| Author | Sangappa S Rampure | ||||||||||
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| Online Customer Lead Generation for Social Media: A Business Analytics Approach | |||||||||||
| Page(s): | 1-3 | ||||||||||
| Author | Hai Wang | ||||||||||
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| Chief Marketing Officer: Beyond Return on [Digital] Marketing Investments (ROMI)? | |||||||||||
| Page(s): | 1 | ||||||||||
| Author | Mohammed Nadeem | ||||||||||
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| The Corporate Governance and SMES in Jordan | |||||||||||
| Page(s): | 36-41 | ||||||||||
| Author | Houda Aleqedat | ||||||||||
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| Sparkling Wines Consumer Behavior in Brazil | |||||||||||
| Page(s): | 1-5 | ||||||||||
| Author | Priscila Silva Esteves, Cristiane Silva Esteves, Luiza Bortoli Foschiera, Pablo De Almeida Coutinho, Rafaela Moraes Cardoso | ||||||||||
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| Consumer Behavior In Instagram Stories | |||||||||||
| Page(s): | 13-16 | ||||||||||
| Author | Rafaela Moraes Cardoso, Priscila Silva Esteves, Cristiane Silva Esteves, Luiza Bortoli Foschiera, Pablo De Almeida Coutinho | ||||||||||
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| “Cheers”: Understanding Brazilian Sparkling Wines Consumer Behavior | |||||||||||
| Page(s): | 17-21 | ||||||||||
| Author | Pablo De Almeida Coutinho, Priscila Silva Esteves, Rafaela Moraes Cardoso, Luiza Venzke Bortoli Foschiera, Renata Pires De Souza, Cristiane Esteves Dalla Costa | ||||||||||
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| Crisis Management Of Hotels In Thailand: An Application Of Importance-Performance Analysis | |||||||||||
| Page(s): | 1-7 | ||||||||||
| Author | Isaree Karnreungsiri, Nattaya Praditsuwan | ||||||||||
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| The Impact of Brand Exeprience, Brand Trust, Brand Satisfaction on Brand Loyalty in Cigarette Industry in Indonesia | |||||||||||
| Page(s): | 17-21 | ||||||||||
| Author | Kent Rusli, Riawan Paramarta | ||||||||||
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| Toward Model Of Social Media Adoption: A Meta-Analysis Approach | |||||||||||
| Page(s): | 48-54 | ||||||||||
| Author | Ying-Kai Liao, Or Nita | ||||||||||
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| The Role of Data Mining in Customer Relationship Management Systems | |||||||||||
| Page(s): | 5-9 | ||||||||||
| Author | Ehsan Vaseghi, Hassan Eskandari | ||||||||||
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| Personal Selling and Sales Volume of Agricultural Products In Rombo, Kilimanjaro | |||||||||||
| Page(s): | 41 | ||||||||||
| Author | Diiro Musa | ||||||||||
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| The Study Characteristics of the Service of Food Crews on the Satisfaction of Consumers on the Thai Airways International | |||||||||||
| Page(s): | 8-11 | ||||||||||
| Author | Bua Srikos, Srisuwan Kasemsawat, Sirimanee Banjong, Rangsan Thawornsiwawong, Aungsumalin Noppornpikulsakul, Narumon Promalok | ||||||||||
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| Product Aspect’s Satisfaction of Thai Tourists in Mice Group Towards Hotel Services in Hat Yai Area, Songkla Province | |||||||||||
| Page(s): | 6-9 | ||||||||||
| Author | Onnapat Muenpaopong | ||||||||||
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| Toward Model of Social Media Adoption: A Meta-Analysis Approach | |||||||||||
| Page(s): | 1-7 | ||||||||||
| Author | Ying-Kai Liao, Or Nita | ||||||||||
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| Who Are Political Opinion Leaders? - Implications For Political Marketing | |||||||||||
| Page(s): | 1-6 | ||||||||||
| Author | Ana Pap, Karla Bilandzic, Marija Ham | ||||||||||
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| Product Development and Business Model of Dietary Supplement from Riceberry for Elderly, Thailand | |||||||||||
| Page(s): | 26 | ||||||||||
| Author | C.Aungvaravong, P.Yanakittkul, T.Silanoi | ||||||||||
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| Crisis Management Of Hotels In Thailand: An Application Of Importance-Performance Analysis | |||||||||||
| Page(s): | 1-7 | ||||||||||
| Author | Isaree Karnreungsiri, Nattaya Praditsuwan | ||||||||||
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| Using Web Mining Toextractknowledge And Behavior Of Chinese Online User Towards Thai Art Museum | |||||||||||
| Page(s): | 30-35 | ||||||||||
| Author | Yang Han, Chalermpon Kongjit | ||||||||||
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| Customer Car Rental Knowledge Learningfrom Global Company Based On Online Comments Of Content Analysis | |||||||||||
| Page(s): | 36-41 | ||||||||||
| Author | Wu Jie, Acrapol Nimmolrat | ||||||||||
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| The Corporate Governance and SMES in Jordan | |||||||||||
| Page(s): | 36-41 | ||||||||||
| Author | Houda Aleqedat | ||||||||||
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| Decision Processes for Online Product Purchases in Bangkok Metropolis | |||||||||||
| Page(s): | 36-38 | ||||||||||
| Author | Suangsuda Subjaroen, Rosjana Chandhasa | ||||||||||
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| Transformation in the Petroleum Retail Business: A Case of Black Women Ownership of Engen Service Stations in Kwazulu-Natal, South Africa | |||||||||||
| Page(s): | 25 | ||||||||||
| Author | Thandi Ngxongo, Muhammad Hoque | ||||||||||
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| Healthy Displays Inside Grocery Stores: A Lab Experiment To Assess The Impact Of Retailers’ Strategies | |||||||||||
| Page(s): | 16-21 | ||||||||||
| Author | Benedetta Grandi, Maria Grazia Cardinali | ||||||||||
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| Inovations at Medical Tourism Marketing and Turkey’s Percentage of the Marketplace | |||||||||||
| Page(s): | 50-53 | ||||||||||
| Author | Ozlem Sen | ||||||||||
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| Digital Marketing Strategy for Non-Store Microenterprise: A Case Study of Non-Store Health and Nutrition Microenterprise in Thailand | |||||||||||
| Page(s): | 1-7 | ||||||||||
| Author | Phinyar Chaisongkram | ||||||||||
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| Finding Needs for Promoting Rural Products: Farmers Perceptions in The Kyrgyz Republic | |||||||||||
| Page(s): | 7 | ||||||||||
| Author | Kasymbekova Lira, Matsui Kenichi | ||||||||||
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| Personality Traits and General Attitudes Differences Among Age Groups and Possible Business Economics Implications | |||||||||||
| Page(s): | 27-37 | ||||||||||
| Author | Katarina Kostelić | ||||||||||
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| Transformation of Information Society Into Knowledge Society | |||||||||||
| Page(s): | 19 | ||||||||||
| Author | Daria Wrukowska, Martyna Kostrzewska | ||||||||||
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| Big Data Analysis To Enhance The Effectiveness Of Bank Xyz Credit Card Promotion | |||||||||||
| Page(s): | 10-15 | ||||||||||
| Author | Teguh Winarto, S.Kom, Adrian Achyar, Se. | ||||||||||
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| Big Data Analytics Framework To Support Airlines Sales And Marketing Strategy (A Study In Garuda Indonesia) | |||||||||||
| Page(s): | 66-78 | ||||||||||
| Author | Anggriyanto Yona Saputra, Adrian Achyar | ||||||||||
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| Attitude and Hedonism – Comparing The Results of Two Empirical Studies | |||||||||||
| Page(s): | 4-8 | ||||||||||
| Author | Adrienn Dernóczy-Polyák, Veronika Keller | ||||||||||
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| Measuring Eating Styles among young Females – Azerbaijan VS. Hungary | |||||||||||
| Page(s): | 9-14 | ||||||||||
| Author | Veronika Keller, Adrienn Dernóczy-Polyák, Ida Ercsey | ||||||||||
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| Saudi Arabia’s Preparedness for Implementing Six-Sigma Quality Program: A Competency Based Analysis | |||||||||||
| Page(s): | 21 | ||||||||||
| Author | Ziaul Huq, Hamid Alwany | ||||||||||
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| A Case Study of the Sensemaking Process of Crowdfunding Failure to Succeed in Taiwan | |||||||||||
| Page(s): | 13-17 | ||||||||||
| Author | Yuch-Chin Chen, Hsu-Tang Lai | ||||||||||
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| Product Development and Business Model of Dietary Supplement from Riceberry for Elderly, Thailand | |||||||||||
| Page(s): | 26 | ||||||||||
| Author | C.Aungvaravong, P.Yanakittkul, T.Silanoi | ||||||||||
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| Marketing Mix’s Perspective Ofauctioneer: A Case Study Of Fine Arts | |||||||||||
| Page(s): | 1 | ||||||||||
| Author | Pim Soonsawad | ||||||||||
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| Impact of Online Marketing Strategies of Pharmaceutical Industry on Drug Consumption: A Study in India | |||||||||||
| Page(s): | 21 | ||||||||||
| Author | P.Vijaya Lakshmi | ||||||||||
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| The Consumer’s Attitude Regarding Online Advertising in Hong Kong | |||||||||||
| Page(s): | 11-17 | ||||||||||
| Author | Lam Wing Kwan Jenny, Yui-Yip Lau | ||||||||||
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| Biofertilizers: Future and Prospectus in Vegetable Crops | |||||||||||
| Page(s): | 8-11 | ||||||||||
| Author | Jasmine, Rajneet Kaur | ||||||||||
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| The Problem and Solution Guidelines for Export Business Operations of Suitcase Manufacturing Industry in Thailand | |||||||||||
| Page(s): | 15-17 | ||||||||||
| Author | Weerakarj Dokchan, Thepnarintra Praphanphat | ||||||||||
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| To Share or Not to Share: How Attractive Title and Types of Video Affect Sharing Behavior and Enhance Organic Reach | |||||||||||
| Page(s): | 25 | ||||||||||
| Author | Li Fang Sun, Pham Thi Thuy An | ||||||||||
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| Production and Marketing of Organics Riceberry in Chaiyaphum Province | |||||||||||
| Page(s): | 5 | ||||||||||
| Author | Tunpawee Ratpongporn | ||||||||||
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| Production and Marketing of Organics Riceberry in Chaiyaphum Province | |||||||||||
| Page(s): | 6-8 | ||||||||||
| Author | Tunpawee Ratpongporn | ||||||||||
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| Marketing Strategy of Organic Products Based on Factors Affecting Indonesian Customers’ Purchase Intention | |||||||||||
| Page(s): | 8-13 | ||||||||||
| Author | Nadira Rahma | ||||||||||
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| Digital Media usage Pattern and Influence of Digital Advertisements on the Buying Decision of the Adolescent Students: A Case Study on Dhaka Metropolitan Area of Bangladesh | |||||||||||
| Page(s): | 22 | ||||||||||
| Author | Md. Shamsuzzaman, Md. Ridhwanul Haq, Ferhan Imtiaj, Saifur Rahman | ||||||||||
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| The Role of Customer Information System in Improving Marketing Performance of Jordanian Commercial Banks | |||||||||||
| Page(s): | 29-33 | ||||||||||
| Author | Tareq N. Hashem | ||||||||||
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| Observing The Roleof Influencer Marketing in Consumer Electronics Category: An Emerging Market Perspective | |||||||||||
| Page(s): | 1-2 | ||||||||||
| Author | Jay Trivedi | ||||||||||
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| Observing The Roleof Influencer Marketing in Consumer Electronics Category: An Emerging Market Perspective | |||||||||||
| Page(s): | 1-2 | ||||||||||
| Author | Jay Trivedi | ||||||||||
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| Observing The Roleof Influencer Marketing in Consumer Electronics Category: An Emerging Market Perspective | |||||||||||
| Page(s): | 1-2 | ||||||||||
| Author | Jay Trivedi | ||||||||||
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| The Electronic Word of Mouth: Positive and Negative Effects of Social Media on Marketing and Communication | |||||||||||
| Page(s): | 7-9 | ||||||||||
| Author | Abdulwahab Shmailan | ||||||||||
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| An Investigating The Role Of Service Marketing In An Emerging Economy: In Oman’s Perspective | |||||||||||
| Page(s): | 57-61 | ||||||||||
| Author | Mohamed Haneefuddin | ||||||||||
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| Royal Siam Goat Milk Corporate Identity Design | |||||||||||
| Page(s): | 35-38 | ||||||||||
| Author | Punnaneteangtongkam, Jitimasuathong, Chayapachaemsai, Pojanaiyarat | ||||||||||
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| Internet Marketing Future and Chinese Agricultural Industry: A Case Study Approach | |||||||||||
| Page(s): | 25-28 | ||||||||||
| Author | Foo Jong Heang, Habib Ullah Khan, Diaa Kamal, Stellamaris Uwemi | ||||||||||
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| Internet Marketing Future and Chinese Agricultural Industry: A Case Study Approach | |||||||||||
| Page(s): | 25-28 | ||||||||||
| Author | Foo Jong Heang, Habib Ullah Khan, Diaa Kamal, Stellamaris Uwemi | ||||||||||
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| Factors Impacting the Export Performance of SMEs: An Exploratory Developing Country Study | |||||||||||
| Page(s): | 1-11 | ||||||||||
| Author | Godwell Karedza, Krishna Govender | ||||||||||
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| Nail Fashion 4.0 Technology: A Case Study on the Stage-Gate Model | |||||||||||
| Page(s): | 25-28 | ||||||||||
| Author | Hilary Cheng, Yi Chuan Lu, Vanessa Hsia | ||||||||||
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| Strategic Outsourcing As An Alternative Paradigm To Banks’ Performance: Evidence From Selected Nigerian Banks | |||||||||||
| Page(s): | 5-11 | ||||||||||
| Author | Benjamin Bunye Agubosim | ||||||||||
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| The Marketing And Commercial Applications Of New Interactive Visual Media On Traditional Tribes - A Case Study Of The Taking-Off-Shoes Community At Rinari In Majia Township | |||||||||||
| Page(s): | 19-23 | ||||||||||
| Author | Huang-Yao Lin, Shu-Chiao Tsai, Syue-Siam Chen | ||||||||||
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| A Web-Based Engagement Tool to Promote Engineering Studies and Retention of Engineering Students | |||||||||||
| Page(s): | 1-5 | ||||||||||
| Author | A Lourens, N Truter | ||||||||||
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| Almighty Temple Marketing Strategy Transformation Project - The Case of Huatanbaishakengwende Temple | |||||||||||
| Page(s): | 8-14 | ||||||||||
| Author | Huang, Mei-Hung | ||||||||||
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| To Study the Extent Social Media Helps in Creation of Consumer Brand Loyalty | |||||||||||
| Page(s): | 26-29 | ||||||||||
| Author | Uttera Choudhary, Priya Jhamb, Surinder Sharma | ||||||||||
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| Effect of E-Marketing on Non-Financial Performance of Small and Medium Scale Enterprises in Nigeria | |||||||||||
| Page(s): | 5-8 | ||||||||||
| Author | Abass, Salimat Modupe | ||||||||||
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| An Analysis of Impulse Buying Behavior in Go-Food Online Delivery Platform: A Case Study from NASI Goreng Dunia | |||||||||||
| Page(s): | 23-27 | ||||||||||
| Author | Azmi Firmansyah, Sonny Rustiadi | ||||||||||
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| VIAR Food TRIKE as Marketing Public Relations Strategy of PT Triangle Motorindo | |||||||||||
| Page(s): | 34-37 | ||||||||||
| Author | Novia Nur Syaputri, Liza Dwi Ratna Dewi | ||||||||||
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| Creative Tourism in Destinations via Digital Marketing | |||||||||||
| Page(s): | 5-8 | ||||||||||
| Author | Mete Sezgin, Oguzhan Parlak, Burcu Demirci, Osman Unuvar | ||||||||||
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| Impact of Benevolence and Credibility as Dimensions of Trust Between Supplier and Retailer on Conduct of Integrative Negotiation | |||||||||||
| Page(s): | 11 | ||||||||||
| Author | Mbarek Rahmoun, Yasser Baeshen, Mahrane Hofaidhllaoui, Ahmad Mostafa Abdeltawab | ||||||||||
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| Customer Behavior and Satisfaction Toward The Service Quality to Develop The Strategic Plan for Akewit Pharmacy Phimai District, Nakhon Ratchasima Province | |||||||||||
| Page(s): | 5-11 | ||||||||||
| Author | Akewit Fusarpniran, Chaw Wayoopagtr | ||||||||||
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| Assessment of Marketing Capability of Exhibitors in Trade Expo: 3 Types of Exhibition in Indonesia | |||||||||||
| Page(s): | 13-19 | ||||||||||
| Author | Febri Nadia Nauli, Mustika Sufiati Purwanegara | ||||||||||
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| Influence of Japanese Snack Packaging Toward Online Impulsive Buying: Kit Kat Blueberry Cheese Cake | |||||||||||
| Page(s): | 55-61 | ||||||||||
| Author | Resafella Anggreini, Herry Hudrasyah | ||||||||||
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| The Impact of Digital Marketing (Social Media) and Traditional Marketing on Customer Acquisition | |||||||||||
| Page(s): | 49-55 | ||||||||||
| Author | Ukpong Uduak, Collins Ineneji | ||||||||||
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| Comparative Analysis of Social Media Networks | |||||||||||
| Page(s): | 62-65 | ||||||||||
| Author | Mirona Ana-Maria Popescu, Olivia Negoita, Anca Alexandra Purcarea, Mihai Valeriu Popescu | ||||||||||
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| Where Do Brick and Mortar Travel Agent Customers go? Acceptance of Technology Innovation Theory in the Context of Online Shopping in Indonesia | |||||||||||
| Page(s): | 4-13 | ||||||||||
| Author | Amelia, Ronald | ||||||||||
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| A Longitudinal Study of The Brand Equity and Personality Metrics of President Donald Trump | |||||||||||
| Page(s): | 1-7 | ||||||||||
| Author | Richard J Monahan | ||||||||||
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| The Generational Approach to Education | |||||||||||
| Page(s): | 15-18 | ||||||||||
| Author | Blandína Šramová | ||||||||||
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| Wildlife Tourism Experience in Way Kambas National Park, Indonesia | |||||||||||
| Page(s): | 12-15 | ||||||||||
| Author | Oce Ridwanudin, Igo Adeilham | ||||||||||
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| Brand Building at Phetchaburi Province, Thailand | |||||||||||
| Page(s): | 1-4 | ||||||||||
| Author | Phrutsaya Piyanusorn | ||||||||||
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| Beyond Y and Z: A Bricolage of Generation Alpha | |||||||||||
| Page(s): | 51-56 | ||||||||||
| Author | Ilse Struweg | ||||||||||
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| Digital Forensic Readiness for Micro, Small, and Medium Enterprises in Indonesia | |||||||||||
| Page(s): | 13-18 | ||||||||||
| Author | Wishnu Agung Baroto, Firman Darajat | ||||||||||
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| Customer Experience Model and its Impact on Purchase Intention: A Study of Indian Retail Sector | |||||||||||
| Page(s): | 20-27 | ||||||||||
| Author | Sushil Raturi | ||||||||||
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| The Moderating Effect of Mainstream Media Use on the Relationship between Social Media Use for Sport Fan Relationship Management and Perceived Sport Team Performance | |||||||||||
| Page(s): | 1-4 | ||||||||||
| Author | Sid Terason | ||||||||||
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| Role of Youtube as A Consumer Socialization Agent for Teenagers in A Developing Country | |||||||||||
| Page(s): | 10-14 | ||||||||||
| Author | Nazmul Karim Chowdhury, MD . Ridhwanulhaq | ||||||||||
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| Factors Affecting Taguig City Millennials’ Behavioral Intention to Use Digital Wallets on Payment and Remittance Transactions | |||||||||||
| Page(s): | 1-5 | ||||||||||
| Author | Cherry Anne Lopez, Kerwinavelino, Patrick Neil Paras, Anthon Mark Jay Rivas | ||||||||||
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| Enotherapy in Georgian Tourism | |||||||||||
| Page(s): | 10-12 | ||||||||||
| Author | Lali Mikeladze | ||||||||||
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| Encourages Performance Increase in Halal Food Business: a Driving in Thailand Context | |||||||||||
| Page(s): | 16-19 | ||||||||||
| Author | Rachanarree, Jatupornvongmahadlek | ||||||||||
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| The Community Participation in Marketing Promotion of the Development of Packaging for Herbal Products | |||||||||||
| Page(s): | 26-31 | ||||||||||
| Author | Kitiyaporn Intipeek | ||||||||||
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| Youtube Marketing Communications and Children: A Case Study of Thai Youtubers | |||||||||||
| Page(s): | 61-64 | ||||||||||
| Author | Worawan Ongkrutraksa | ||||||||||
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| Tamu: Its Roles as a Medium Of Cultural Identity Preservation among Sabah‟s Ethnic in the Era of Information Technology and Industrial Revolution 4.0 | |||||||||||
| Page(s): | 13-18 | ||||||||||
| Author | Halina Sendera Mohd. Yakin, Andreas Totu, Chiew Tung Moi, Suraya Sintang, Siti Aidahlokin | ||||||||||
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| Encourages Performance Increase in Halal Food Business: a Driving in Thailand Context | |||||||||||
| Page(s): | 16-19 | ||||||||||
| Author | Rachanarree, Jatupornvongmahadlek | ||||||||||
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| Youtube Marketing Communications and Children: A Case Study of Thai Youtubers | |||||||||||
| Page(s): | 61-64 | ||||||||||
| Author | Worawan Ongkrutraksa | ||||||||||
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| Customer Experience Model and its Impact on Purchase Intention: A Study of Indian Retail Sector | |||||||||||
| Page(s): | 1-7 | ||||||||||
| Author | Sushil Raturi | ||||||||||
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| QR Code Security: Attacks and Countermeasures | |||||||||||
| Page(s): | 1-5 | ||||||||||
| Author | Mert Ogün Bilir, Esma Ergüner Özkoç, Gizem Öğütçü | ||||||||||
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| Youtube Marketing Communications and Children: A Case Study of Thai Youtubers | |||||||||||
| Page(s): | 1-4 | ||||||||||
| Author | Worawan Ongkrutraksa | ||||||||||
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| Impact of Influencer Marketing and its E-WOM in Digital Marketing on Consumers‟ Motivations and Purchasing Process | |||||||||||
| Page(s): | 1-11 | ||||||||||
| Author | Phyu Sin Thant, Tanakorn Limsarun | ||||||||||
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| Hotel Customer Relations Communication Strategies in Samosir Tourist Areas | |||||||||||
| Page(s): | 24-30 | ||||||||||
| Author | Yossie Rossanty, Muhammad Dharma Tuah Putra Nasution, Irawan | ||||||||||
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| Global HALAL Industry: Realities and Opportunities | |||||||||||
| Page(s): | 50-60 | ||||||||||
| Author | Moha Asri Abdullah, MD. Siddique E Azam | ||||||||||
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| A Study Ways and Remedies of Frozen Shrimp Industries of Thailand, Thailand 4.0 | |||||||||||
| Page(s): | 1-4 | ||||||||||
| Author | Weerakarj Dokchan, Thepnarintra Praphanphat, Panicha Dokchan | ||||||||||
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| Causal Linkages Between Conduct and Performance of Real Estate Investment Trusts in Nigeria | |||||||||||
| Page(s): | 75-80 | ||||||||||
| Author | Daniel Ibrahim Dabara, Yusuf Luka Gambo, Olusegun Joseph Omotehinse, Joshua Guyimu, Christiana Oyinade Popoola | ||||||||||
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| Marketing Authenticity. An Exploratory Research from Cooperatives' Context. Case of Souss Massa, Morocco | |||||||||||
| Page(s): | 29-33 | ||||||||||
| Author | Fatima Ezzahra Ouboutaib, Soumiya Mekkaoui, Abdellatif Ait Heda | ||||||||||
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| The Challenges of Managing Overtourism | |||||||||||
| Page(s): | 34 | ||||||||||
| Author | Rodolfo Delgado | ||||||||||
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| Could Brand Image and Sales Promotion Influence Purchase Decision? | |||||||||||
| Page(s): | 23-26 | ||||||||||
| Author | Hartelina, Hawignyo, Reminta Lumban Batu, Fera Risma, Fachri Hussein | ||||||||||
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| The Influence of Product Color on Buying Decision Process | |||||||||||
| Page(s): | 56-60 | ||||||||||
| Author | Pedro Picaluga Nevado | ||||||||||
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| Hotel Customer Relations Communication Strategies in Samosir Tourist Areas | |||||||||||
| Page(s): | 24-30 | ||||||||||
| Author | Yossie Rossanty, Muhammad Dharma Tuah Putra Nasution, Irawan | ||||||||||
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| Proposed Staffing and Retention Plan for HKC to Increase Operational Effectivity | |||||||||||
| Page(s): | 14-20 | ||||||||||
| Author | Christabella Janice Sharon Putri, Sonny Rustiadi | ||||||||||
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| Causal Linkages Between Conduct and Performance of Real Estate Investment Trusts in Nigeria | |||||||||||
| Page(s): | 75-80 | ||||||||||
| Author | Daniel Ibrahim Dabara, Yusuf Luka Gambo, Olusegun Joseph Omotehinse, Joshua Guyimu, Christiana Oyinade Popoola | ||||||||||
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| The Effect of Cultural Factors on Brand Equity in Higher Education | |||||||||||
| Page(s): | 33 | ||||||||||
| Author | Maha Mourad | ||||||||||
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| Role of Tourism Clusters in Estonian Regional Development | |||||||||||
| Page(s): | 11-15 | ||||||||||
| Author | Mart Reimann, Karmen Paju | ||||||||||
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| The Motivation of Consumers take the Service from Fresh Coffee Shop in Udon Thani, Thailand | |||||||||||
| Page(s): | 34-36 | ||||||||||
| Author | Kankanith Kullachatteeratham, Suwaree Yordchim | ||||||||||
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| Hostel Strategic Management: A Case Study of Hostels in Center Business District, Bangkok | |||||||||||
| Page(s): | 70-74 | ||||||||||
| Author | Supasak Ngaoprasertwong, Thana Kitisrivorapan, Weera Weerasophon, Weerachotithammaporn | ||||||||||
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| The Business Success Factors of Manufacturers who want to Upgrade their Products to Become One Tambon One Product (OTOP), Ranong, Thailand | |||||||||||
| Page(s): | 86-92 | ||||||||||
| Author | Nithcha Kumpecharat | ||||||||||
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| Travel Behaviour of Cultural Tourists in NGAO Community, Ranong Province, Thailand | |||||||||||
| Page(s): | 104-108 | ||||||||||
| Author | Phanitthat Pungpakdee | ||||||||||
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| Niche, Innovation and Network: Concepts for Success of Startups Entrepreneurs in 4.0 Era | |||||||||||
| Page(s): | 128-134 | ||||||||||
| Author | Tanapoom Ativetin | ||||||||||
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| Branding Higher Education and Perceived Risk: Qualitative evidence from the Gulf Countries (GCs) | |||||||||||
| Page(s): | 5-6 | ||||||||||
| Author | Maha Mourad | ||||||||||
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| Investigating The Impact of Sensory Marketing on Buying Behavior in The Retail Context: Egypt Case | |||||||||||
| Page(s): | 7-11 | ||||||||||
| Author | Madonna Iskander, Mohamed Wahba, Heba Sadek | ||||||||||
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| The Implementation of Value Chain Holistic Model in ULOS Weaving Fabric Industry | |||||||||||
| Page(s): | 26-34 | ||||||||||
| Author | Dameria Naibaho | ||||||||||
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| Refugees' Art and Crafts Healing Center | |||||||||||
| Page(s): | 1-4 | ||||||||||
| Author | Shahds. Mogari, Mohammed F. M. Mohammed | ||||||||||
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| Effect of Marketing Mix Toward Decision Making to Buy Cosmetic Products of Chinese Tourists in Muang Chiang Mai District, Chiang Mai Province, Thailand | |||||||||||
| Page(s): | 17-21 | ||||||||||
| Author | Peng Yuanyuan, Boonthawan Wingwon | ||||||||||
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| Effect of Tourism Image and Perception Value toward Satisfaction of Chinese Tourists on Activity in Chiang Mai Province | |||||||||||
| Page(s): | 22-27 | ||||||||||
| Author | Luo Yihan, Boonthawan Wingwon | ||||||||||
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| The Impacts of Online Marketing Mix Factors towards Online Purchasing Decision by Gen Y Chinese Consumers in the Upper Northern Region of Thailand | |||||||||||
| Page(s): | 35-40 | ||||||||||
| Author | Pu Yuanqi, Napawan Netpradit | ||||||||||
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| Service Marketing Mix Affecting Decision Making of Chinese Tourists to Visit the Walking Street in Mueang district, Chiang Mai Province | |||||||||||
| Page(s): | 45-48 | ||||||||||
| Author | Xue Dingming, Thanakorn Sirisugandha | ||||||||||
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| Factors Influencing Chinese Consumers towards the Purchasing Decision in Selecting Buffet Shabu Restaurants Operated in Muang Chiang Mai District, Chiang Mai, Thailand | |||||||||||
| Page(s): | 49-54 | ||||||||||
| Author | Wudichong, Napawan Netpradit | ||||||||||
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| On-Line Marketing and The Classification of Goods Theory | |||||||||||
| Page(s): | 1-3 | ||||||||||
| Author | Jacques Picard | ||||||||||
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| Triad in The Companies’ Relational Approach: Managers' Network Awareness, Relational Strategic Orientation, Firm’s Relational Strategy | |||||||||||
| Page(s): | 5 | ||||||||||
| Author | Agnieszka Zakrzewska-Bielawska | ||||||||||
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| Efficiency Improvement of Rice Polishing Cylinder Axial for Small Rice Mill in the Community | |||||||||||
| Page(s): | 1-4 | ||||||||||
| Author | Thitikan Boonkang, Charoeyporn Santhaweesak, Nalin Pianthong, Hatachai Khaokaew, Choltee Juntob | ||||||||||
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| Marketing Strategic Management: Social Media Marketing Investigation & Analysis | |||||||||||
| Page(s): | 1-6 | ||||||||||
| Author | Lawson Latevi Akpedje, Nadedjo Bigou-Lare | ||||||||||
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| The Perception of Marketing Communication and Electronics Marketing Strategies Affecting Online Buying Decision Making for Supplementary Foods of Working Age Consumer in Bangkok | |||||||||||
| Page(s): | 9-12 | ||||||||||
| Author | Tunpawee Ratpongporn | ||||||||||
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| Customer Behavior and Important level of Marketing Mix on the Consumption of Frozen Desserts in Bago City, Myanmar | |||||||||||
| Page(s): | 1-6 | ||||||||||
| Author | Naw Daffodil, Theeralak Satjawathee | ||||||||||
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| The Factors of the Internet Celebrities Influencing the Chinese Consumers on the Demand for their Products | |||||||||||
| Page(s): | 33-39 | ||||||||||
| Author | Pu Huang, Anuphak Saosaovapha, Chukiat Chaiboonsri | ||||||||||
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| The Efficiency of Storage Tank Hydrostatic Test Using Ipomoea Batatas Waste as Chemical Corrosion Inhibitor Substitute | |||||||||||
| Page(s): | 5-8 | ||||||||||
| Author | Hasbi Fahada, Gede Marta Wahana P., Digby Febri Ardyansah A. | ||||||||||
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| The Needs Assessment of using Communicative English in Tourism Public Relations in Mueang Chiang Mai, Thailand Leading to The Development of an English for Tourism Curriculum | |||||||||||
| Page(s): | 41-44 | ||||||||||
| Author | Ronnachit Apaivatin, Amornrat Wattanatorn | ||||||||||
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| 5S Capabilities for Internet Startup - Cases from Uber, GRAB, and Didi | |||||||||||
| Page(s): | 1-5 | ||||||||||
| Author | Hui-Ru, Chi; Hsuan-Pei Ho | ||||||||||
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| Beyond Insurance Apathy: Reviewing the Framework of Legal Rules of Insurance Agents, Brokers, and Loss Adjusters in Nigeria | |||||||||||
| Page(s): | 1-9 | ||||||||||
| Author | Boma Geoffrey Toby, Chidi E Halliday, Chukwuma C Ajie | ||||||||||
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| Media Preferences for Open Distance Learning Advertising Activities | |||||||||||
| Page(s): | 6-12 | ||||||||||
| Author | Mohd Nazri Mohd Noor, Norsiah Aminudin, Yanty Roslinda Harun, Azlina Abdul Aziz, Zulaikha Zakariah | ||||||||||
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| The Creative Marketing Strategy Platform for Competitive Advantages of Makiang Products: A Case Study of Ban Buak Pao Agricultural Products | |||||||||||
| Page(s): | 1-5 | ||||||||||
| Author | Manop Chum-Un, Ardchawin Jaikaew | ||||||||||
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| Exploring the Determinants of Brand Advocacy from Branding Perspective | |||||||||||
| Page(s): | 1-4 | ||||||||||
| Author | Tan Chun Eng, Ahmad Azmi M. Ariffin | ||||||||||
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| How Social Media Marketing Affect Brand Awareness on The E-Commerce Industry in Indonesia | |||||||||||
| Page(s): | 1-7 | ||||||||||
| Author | Hanna Veronica Nadiah | ||||||||||
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| Adaptation of Artificial Intelligence in Big Data Mining and its Impact: A Study | |||||||||||
| Page(s): | 1-6 | ||||||||||
| Author | Mohammad Asim Khan, Sharik Ahmad | ||||||||||
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| How Social Media Marketing Affect Brand Awareness on The E-Commerce Industry in Indonesia | |||||||||||
| Page(s): | 1-6 | ||||||||||
| Author | Hanna Veronica Nadiah | ||||||||||
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| Generation Z Buyer’s Journey | |||||||||||
| Page(s): | 60-64 | ||||||||||
| Author | Ozana Dolčić, Marta Alić | ||||||||||
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| Machine Learning-based Feature Data Analysis for Top Cloud Computing Service Providers | |||||||||||
| Page(s): | 63-68 | ||||||||||
| Author | Hongju Jung, Kyeong-Seok Han, Soo-Jin Seol, Su-Hee Hong | ||||||||||
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| The Impact of Internal Marketing Practices on Citizen Satisfaction about the Quality of Governmental Institutions Services through Organizational Culture | |||||||||||
| Page(s): | 33-40 | ||||||||||
| Author | Jassim Arhim, Mohamed Wahba, Taha Kassem | ||||||||||
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| A Model of Behavior (Gen-Y travelers) for Choosing to Hotel in Patong Beach, Kathu District, Phuket Province | |||||||||||
| Page(s): | 17-22 | ||||||||||
| Author | Sirapat Chooklin, Yuttachai Hareebin, Bundit Vaivong, Jureerut Wongpluksin | ||||||||||
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| A Model of fast-food Consumption Behavior of Gen-Y Tourists in Phuket | |||||||||||
| Page(s): | 23-28 | ||||||||||
| Author | Areeya Muadsub, Yuttachai Hareebin, Prapasri Ungkul, Decha Seeduka | ||||||||||
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| The Marketing Strategies for Gen-Y Tourists that Effect to Decision to Visit Walking Street in Phuket Province | |||||||||||
| Page(s): | 35-39 | ||||||||||
| Author | Jantharika Kaemachaivet, Yuttachai Hareebin, Rungnapa Ariyaphonpanya, Ekkaphon Wongsaree | ||||||||||
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| The Analysis of Guidelines for the Rehabilitation Methods of Tourism and Hospitality Businesses in Pattaya during the Coronavirus Epidemic | |||||||||||
| Page(s): | 35-41 | ||||||||||
| Author | Nitid NoinaNirt, D. Simpattanawong | ||||||||||
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| Analysis of Digital-based Marketing Development Problems in the Micro and Small Business Community: A Case Study of the Muslim’s Entrepreneur Business Group in Medan-Indonesia | |||||||||||
| Page(s): | 65-71 | ||||||||||
| Author | Rizal Agus, Enny Segarahati Barus | ||||||||||
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| The General Conditions of Learning Style, Design Thinking and Content Marketing of Social Enterprise Entrepreneurs | |||||||||||
| Page(s): | 42-46 | ||||||||||
| Author | Jantakan Sathapornwachana, Sumalee Chanchalor, Komkrit Chomsuwan | ||||||||||
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| Technovation and Performance of Smallscale Enterprises in Benin City Nigeria | |||||||||||
| Page(s): | 16-20 | ||||||||||
| Author | Okoh Chiedu Vincent, Abu Zekeri, Rahman O. Mustapha, Oladoke Sunday Oladeji | ||||||||||
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| Investigating the Relationship Between the Human Centric Marketing Characteristics and Brand Attachment: An Empirical Study on Hospitals in Egypt | |||||||||||
| Page(s): | 23-30 | ||||||||||
| Author | Mohamed Attia, Passent Tantawi, Mohamed A. Ragheb, Aiman A. Ragab | ||||||||||
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| The Competitive Advantages of Taiwan's Traditional Agricultural Auction System Towards E-commerce Operations | |||||||||||
| Page(s): | 17-22 | ||||||||||
| Author | Chang Chi-Meng | ||||||||||
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| Consumer Behavior and Marketing Mix Factors toward Online Foods Delivery Services in Bangkok | |||||||||||
| Page(s): | 25-28 | ||||||||||
| Author | Tunpawee Ratpongporn, Niran Suwannarat | ||||||||||
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| Customer’s Intention with Moderating Role of Pricing on Islamic Personal Financing: Evidence from Islamic Banks of Pakistan | |||||||||||
| Page(s): | 7-13 | ||||||||||
| Author | Aamer Saleem, Muhammad Kashif Khurshid | ||||||||||
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| Social Media: An Ally for Political Marketing | |||||||||||
| Page(s): | 67 | ||||||||||
| Author | Yioula Melanthiou, Alkis Thrassou, Ekaterini Maria Anna Bakas | ||||||||||
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| Consumer’s Ostentation, Uniqueness, and Brand Consciousness as an Antecedent to Status Consumption: An Evidence from Generation Y Consumers in Chiang Mai, Thailand | |||||||||||
| Page(s): | 18-25 | ||||||||||
| Author | Sarat Ngamlertlee | ||||||||||
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| How the Independent Tourists Purchase Accommodation? | |||||||||||
| Page(s): | 15-17 | ||||||||||
| Author | Teitler Regev Sharon, Shlomit Hon Snir, Anabel Friedlander – Lifszyc | ||||||||||
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| An Economic Effect of Post-Harvest Losses of Winter Fruit Trees In Iraq (Orange and Lemon Trees in Baghdad Province: A Case Study) | |||||||||||
| Page(s): | 61-68 | ||||||||||
| Author | Zuhal Rdhaiwi Kadhim, Ahmed Mahmood Faris, Faisal H. Nasser | ||||||||||
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| Smart Business as a Booster for Better E-marketing Results Moderating Influence of Technological Vigilance | |||||||||||
| Page(s): | 29-34 | ||||||||||
| Author | Tareq N. Hashem, Abdelbaset Hasoneh | ||||||||||
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| Impact assessment of Industrial Exhibitions on the Buying Decision of Customers | |||||||||||
| Page(s): | 26-30 | ||||||||||
| Author | Vinayak Patil, Chetan Chaudhari | ||||||||||
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| Smart Companies in the Dynamic Environment | |||||||||||
| Page(s): | 48-52 | ||||||||||
| Author | Faraj Harahsheh | ||||||||||
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| The Influence of Blackpink as Tokopedia’s Brand Ambassador on Brand Awareness, Brand Image, and Consumer Purchase Decisions | |||||||||||
| Page(s): | 56-61 | ||||||||||
| Author | Niken Ayu Vinata, Nurrani Kusumawati | ||||||||||
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| The Influence of Digital Marketing on Online Buying Behavior | |||||||||||
| Page(s): | 1-8 | ||||||||||
| Author | Adalmiro Pereira, Angela Vaz, Filipa Costa | ||||||||||
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| Organic Food Products: An Analysis of Factors Affecting the Buying Behavior | |||||||||||
| Page(s): | 7-13 | ||||||||||
| Author | Gagandeep Kaur Sidhu, Monica Rana | ||||||||||
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| Investigating the Effect of Advertising Media on the Development of Sports Tourism in Ardabil Province of Iran | |||||||||||
| Page(s): | 18-23 | ||||||||||
| Author | Nasim Shenavai ASL | ||||||||||
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| Investigating the Relationship between Physical Education Courses on Mental Health of Students in Sari University, Mazandaran-Iran | |||||||||||
| Page(s): | 24-27 | ||||||||||
| Author | Nasim Shenavai ASL | ||||||||||
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| The Influence of Perceived Risk and Country Image on Customer Satisfaction: A Study of Foreign and Domestic Products | |||||||||||
| Page(s): | 37-40 | ||||||||||
| Author | Natinee Thanajaro | ||||||||||
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| Video as a Powerful Marketing Tool for Attracting Tourists to a Tourist Destinationat a Global Level | |||||||||||
| Page(s): | 6-14 | ||||||||||
| Author | Petra Barišić, Sanja Franc, Tena Kiš | ||||||||||
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| Social Media Marketing Strategy Forworld Craft City of Mudmee (IKAT) Textiles Exhibition, Khon Kaen Province | |||||||||||
| Page(s): | 60-64 | ||||||||||
| Author | Wannida Sarirat, Donruetai Kovathanakul | ||||||||||
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| Determinant of Microinsurance Demand (A Case Study of SMES in Jabodetabek) | |||||||||||
| Page(s): | 58-62 | ||||||||||
| Author | Feni Indah Kusumawati | ||||||||||
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| Proposed New Positioning and Omnichannel Strategy of Local Fragrance (Case Study: House of Medici) | |||||||||||
| Page(s): | 36-40 | ||||||||||
| Author | Carolina Raras Ajeng Daniswara, Asnan Furinto | ||||||||||
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| Proposed Marketing Strategy for International Market Expansion (Case PT BRODO Ganesha Indonesia Export to Japan) | |||||||||||
| Page(s): | 8-11 | ||||||||||
| Author | Fadhila Safira Faizal, Ir. Satya Aditya Wibowo | ||||||||||
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| Influence of Celebrities’ Endorsement on Bangladeshi Consumers’ Brand Purchase Behavior | |||||||||||
| Page(s): | 31 | ||||||||||
| Author | Md. Ridhwanulhaq, Khaled Mahmud, Md. Farhan Imtiaz | ||||||||||
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| Platform Business Models: Developing Learning Communities from Brand Purpose to Smartbrands | |||||||||||
| Page(s): | 9-13 | ||||||||||
| Author | Stavroula Kalogeras | ||||||||||
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| It’s Time For Divorce: The Evidence of Dissatisfied Loyal Generation Z Leaves The Brands | |||||||||||
| Page(s): | 29 | ||||||||||
| Author | Sirirat Rattanapituk, Kununya Atthmongkolchai | ||||||||||
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| Behavioral Reasoning Perspectives on Organic Product Purchase in Bangkok, Thailand | |||||||||||
| Page(s): | 54 | ||||||||||
| Author | Nattapa Prathansong | ||||||||||
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| How Can The Various Characteristics of A Strategic Alliance Affect The Development of Innovation in The Agro-Food Sector? | |||||||||||
| Page(s): | 51 | ||||||||||
| Author | Kaoutar Jamai, Ali Abidar, Hans De Steur, Xavier Gellynck | ||||||||||
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| Measuring Factors Important to Choice of Assisted Living and Care Facilities in the Thai Context | |||||||||||
| Page(s): | 31-34 | ||||||||||
| Author | Richard Meaders, Lee Kornowski, Paul Woehlcke, Colin Wanmer | ||||||||||
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| Linking Ethics to Leadership: The role of Leader’s Moral Identity and Moral Attentiveness | |||||||||||
| Page(s): | 1-7 | ||||||||||
| Author | M. PILAR GAMARRA, MICHELE GIROTTO | ||||||||||
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| BEHAVIORAL REASONING PERSPECTIVES ON ORGANIC PRODUCT PURCHASE IN BANGKOK, THAILAND | |||||||||||
| Page(s): | 54 | ||||||||||
| Author | NATTAPA PRATHANSONG | ||||||||||
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| It’s Time for Divorce: The Evidence of Dissatisfied Loyal Generation Z Leaves the Brands | |||||||||||
| Page(s): | 29 | ||||||||||
| Author | Sirirat Rattanapituk, Kununya Atthmongkolchai | ||||||||||
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| The Omnichannel Experience in the Retail Industry | |||||||||||
| Page(s): | 35-44 | ||||||||||
| Author | Hafid Agourram, Hasna Agourram | ||||||||||
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| The Omnichannel Experience in the Retail Industry | |||||||||||
| Page(s): | 35-44 | ||||||||||
| Author | Hafid Agourram, Hasna Agourram | ||||||||||
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| The Omnichannel Experience in the Retail Industry | |||||||||||
| Page(s): | 35-44 | ||||||||||
| Author | Hafid Agourram, Hasna Agourram | ||||||||||
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| Effect of Patient-Centered Care, Satisfaction and Service Quality toward Revisit Intention in Specialty Medical Clinic in Northern Thailand | |||||||||||
| Page(s): | 50-55 | ||||||||||
| Author | Lerprat Mangkornkanokpong, Boonthawan Wingwon, Montree Piriyakul | ||||||||||
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| Passengers’ Satisfaction, Loyalty, and Perception of Marketing Mix: A Cross Sectional Study at Rafic Hariri Beirut International Airport | |||||||||||
| Page(s): | 10 | ||||||||||
| Author | Abdallah Moughayt, BacharMoughayt | ||||||||||
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| The Mediating Effect of Satisfaction on the Influence of Relationship Marketing to Loyalty of Doctors and Nurses Purchasing on Medical Devices from Dealers in Thailand | |||||||||||
| Page(s): | 1-5 | ||||||||||
| Author | Daosawan Sukapun, Boonthawan Wingwon, Montree Piriyakul | ||||||||||
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| Effect of Service Marketing Mix, Expectations, and Satisfaction toward Repurchase Service of Fitness Center Customers in Mueang Lampang District, Lampang Province | |||||||||||
| Page(s): | 18-23 | ||||||||||
| Author | David Oladimeji Agboola, Wingwon Boonthawan | ||||||||||
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| Representations of Gender and Women in Pakistan’s Television Advertising: Issues of Social Justice | |||||||||||
| Page(s): | 28-31 | ||||||||||
| Author | Mehwish Yaqoob | ||||||||||
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| Predicting Individual Impulsivity Based on Neural Architecture Captured by Different Neuroimaging Modalities | |||||||||||
| Page(s): | 1-6 | ||||||||||
| Author | Mohamed Hanafy Abdelkader, Sherin Mostafa Youssef | ||||||||||
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| “Role of Children as a Brand Representative in Word to Mouth Marketing in Modern Era” | |||||||||||
| Page(s): | 16-22 | ||||||||||
| Author | Janki Aggarwal | ||||||||||
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| Improving Halal Tourism Marketing in West Nusa Tenggara During the Pandemic Covid-19 | |||||||||||
| Page(s): | 1-10 | ||||||||||
| Author | Hasna Nadhira | ||||||||||
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| The Impact of Viral Marketing on Customers' Purchase Decisions of Bittersweet By Najla | |||||||||||
| Page(s): | 14-22 | ||||||||||
| Author | Maria Anastasya Vernanda | ||||||||||
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| The Influence of Social Media Beauty Guru or Influencers on Customers Purchase Intention | |||||||||||
| Page(s): | 37-43 | ||||||||||
| Author | Tsakila Dania Zen | ||||||||||
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| Fashion That Helps | |||||||||||
| Page(s): | 51-56 | ||||||||||
| Author | Marcela Göttlichová | ||||||||||
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| Consumer Buying Behaviour towards E-Pharmacy in Pakistan | |||||||||||
| Page(s): | 17-20 | ||||||||||
| Author | Khurram Shahzad | ||||||||||
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| A Literature Review of the Tele Health‘s Effect on Hospital Marketing | |||||||||||
| Page(s): | 1-6 | ||||||||||
| Author | Nurfardiansyah Burhanuddin, Darmawansyah, Syahrir A. Pasinringi, Amran Razak, Hasanuddin Ishak, Ridwan Amiruddin | ||||||||||
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| Brand Recognition of Smartphones amongst Smartphone users in Thailand | |||||||||||
| Page(s): | 6-14 | ||||||||||
| Author | Anikpeh Victor Chinedu, Amporn Puapradit | ||||||||||
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| Ethics Issues Regarding the Communication Process with Participants in a Marketing Research | |||||||||||
| Page(s): | 37 | ||||||||||
| Author | Constantinescu Mihaela, Botezatu Florina, Marinica Daniela, Apostol Adrian | ||||||||||
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| A Study on the Impact of Marketing and Technical Content in Influencing Hedonistic Value for Shopee Customers in Malaysia | |||||||||||
| Page(s): | 21 | ||||||||||
| Author | Mahjabin Yusof, Norliza Ramli | ||||||||||
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| The Influence of Tiktok Advertising on Consumer Behavior among Generation Z | |||||||||||
| Page(s): | 20 | ||||||||||
| Author | Jun Juhaizi Binti Juhari, Norazura Binti Misran | ||||||||||
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| Growth and Potential of Organic Value Chain Development in the Indian Eastern Himalayan Region: A Case Study on Subansiri Farmers Producer Company | |||||||||||
| Page(s): | 26-31 | ||||||||||
| Author | Pill Biman, Shibabrata Choudhury, Saibal Chatterjee | ||||||||||
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| Factors Affecting Remanufacturing of E-Waste in Developing Countries | |||||||||||
| Page(s): | 6-10 | ||||||||||
| Author | Swatantra Kumar Jaiswal, Animesh Agrawal, Suraj Kumar Mukti | ||||||||||
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| Emotional in Elegancy: Orchestrates Emotional Engagement Brand Luxury Through Captivating Content, Celebrities, and A Culturally Tailored Platform for Brand Ethereality | |||||||||||
| Page(s): | 1-5 | ||||||||||
| Author | Nilam Rahmattika, Tarandhika Tantra | ||||||||||
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| Influencer Marketing – Glittering Generalities | |||||||||||
| Page(s): | 4-7 | ||||||||||
| Author | M Anuradha, Venumadhav G | ||||||||||
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| THE EFFECT OF KEY BUSINESS SUCCESS FACTORS ON START-UP PERFORMANCE | |||||||||||
| Page(s): | 40-50 | ||||||||||
| Author | ELI HAIM HANI | ||||||||||
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| A Case Study on Major Trends in Home Decor Including Post-Pandemic Borne Minor Trends for the Years 2017 – 2021 | |||||||||||
| Page(s): | 1-5 | ||||||||||
| Author | Sharen Mary Charley, Divya Awasthi, Harivardhini Selvakumar | ||||||||||
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| Hotel Strategic Management: A Case Study of Hotels in Central Business District of Bangkok after Dilute of Covid-19 | |||||||||||
| Page(s): | 1-5 | ||||||||||
| Author | Supasak Ngaoprasertwong, Teera Intararuang, Pornnapat Berndt, Chidchom Kanchula | ||||||||||
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| The Factors Affecting the Business Operation of Tableware and Household Appliances Manufacturing Industry made with the Metal for Exportation | |||||||||||
| Page(s): | 19-22 | ||||||||||
| Author | Weerakarj Dokchan, Thepnarintra Praphanphat | ||||||||||
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| Socio-Emotional Intelligence In Marketing | |||||||||||
| Page(s): | 42 | ||||||||||
| Author | Mohammed Nadeem | ||||||||||
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| Investigating the Relationship Between Brand Love and Electronic Word-of-Mouth Through Brand Resonance from the Luxury Fashion Sector in Egypt | |||||||||||
| Page(s): | 8-12 | ||||||||||
| Author | Dialia Talal, Ahmed Y.Ebeid, Mohamed Hani, Wefkielemam | ||||||||||
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| The Dark Side of Marketing: Does Black Marketing Have a Culture? | |||||||||||
| Page(s): | 1-3 | ||||||||||
| Author | Tareq Nael Hashem | ||||||||||
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| Customer Relationship Management, Marketing Ethics, and Human Marketing – What do They all have in Common? | |||||||||||
| Page(s): | 5-8 | ||||||||||
| Author | Caescu Stefan-Claudiu, Orindaru Andreea, Botezatu Florina, Bratu Marian | ||||||||||
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| A CRM Approach of Students Satisfaction in Higher Education | |||||||||||
| Page(s): | 1-4 | ||||||||||
| Author | Caescu Stefan-Claudiu, Orindaru Andreea, Botezatu Florina, Bratu Marian | ||||||||||
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| Customer Relationship Management, Marketing Ethics, and Human Marketing – What do They all have in Common? | |||||||||||
| Page(s): | 5-8 | ||||||||||
| Author | Caescu Stefan-Claudiu, Orindaru Andreea, Botezatu Florina, Bratu Marian | ||||||||||
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| Evaluation of Hotels’ Customers based on Data Mining and MCDM Approaches | |||||||||||
| Page(s): | 8-13 | ||||||||||
| Author | Maryam Deldadehasl, Aliyeh Kazemi | ||||||||||
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| The Potential of E-San Food Production, Thailand | |||||||||||
| Page(s): | 11-15 | ||||||||||
| Author | Ruedee Niyomrath | ||||||||||
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| What is the Future of Customer Relationship Management? | |||||||||||
| Page(s): | 10-13 | ||||||||||
| Author | Caescu Stefan-Claudiu, Orindaru Andreea, Botezatu Florina, Bratu Marian | ||||||||||
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| Carpooling in Morocco : Impact of Psychosocial Factors on Consumer Attitudes in Times of Crisis | |||||||||||
| Page(s): | 14-18 | ||||||||||
| Author | Fatima Ez-Zahra Moustaid, Lebzar Bouchra, Jean-Yves Moisseron | ||||||||||
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| The Impact of Social Media Marketing on Consumer' Purchase Decision in Saudi Arabia | |||||||||||
| Page(s): | 2 | ||||||||||
| Author | Enas Taha Temraz | ||||||||||
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| Vietnamese Organic Rice Purchasing Decision: What are the Role of Health, Affordability, Package, and Distribution Factors? | |||||||||||
| Page(s): | 29-38 | ||||||||||
| Author | Thi Hong Cam Nguyen, Thuy-Phuong Nguyen | ||||||||||
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| INVESTIGATING THE EFFECT OF SOCIAL MEDIA MARKETING ACTIVITIES ON MANAGEMENT PERFORMANCE THROUGH BRAND EQUITY (CASE STUDY: AMAZON) | |||||||||||
| Page(s): | 1-5 | ||||||||||
| Author | ATOUSA KAMANGARRAHMANI | ||||||||||
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| The Potential of E-San Food Production, Thailand | |||||||||||
| Page(s): | 11-15 | ||||||||||
| Author | Ruedee Niyomrath | ||||||||||
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| A REVIEW OF STRATEGIC MARKETING MANAGEMENT IN CORPORATE SUCCESS | |||||||||||
| Page(s): | 1-8 | ||||||||||
| Author | ALIREZA SALEHZADEH, SALIM MASOOD NASSERY | ||||||||||
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| ADOLESCENTS’ DATING APPS USE AND PSYCHOLOGICAL DISTRESS | |||||||||||
| Page(s): | 8-10 | ||||||||||
| Author | TZU-FUHUANG, CHUN-YIN HOU, FONG-CHING CHANG | ||||||||||
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| RASCH MODEL IN AGRICULTURE: THE ATTITUDE TOWARDS KIWIFRUIT | |||||||||||
| Page(s): | 37-43 | ||||||||||
| Author | IVANA BASSI, ENRICO GORI, LUCA ISEPPI, STEFANIA TROIANO | ||||||||||
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| VIRTUAL INFLUENCER ENDORSEMENT: THE ROLE OFATTRACTIVENESS, POPULARITY, AND LIKEABILITY ON CONSUMER’S ATTITUDE AND WOM | |||||||||||
| Page(s): | 1-4 | ||||||||||
| Author | YUNZHU YU, SIMON CM KWONG | ||||||||||
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| “GREEN MARKETING AND SUSTAINABILITY” – LOOKING INTO THE PAST THROUGH BIBLIOMETRIC ANALYSIS | |||||||||||
| Page(s): | 17-22 | ||||||||||
| Author | KAVITA RANI, AARTI SHARMA | ||||||||||
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| ART MUSEUM MANAGEMENT, FUNDING, COMMUNICATION AND MARKETING: AN INTERNATIONAL PERSPECTIVE ON FOUR CONTINENTS | |||||||||||
| Page(s): | 43-52 | ||||||||||
| Author | PAULO FAUSTINO | ||||||||||
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| WHY LESS IS MORE: PROMOTING REVENGE TRAVEL DESTINATIONS USING THE LAW OF VITAL FEW | |||||||||||
| Page(s): | 51-56 | ||||||||||
| Author | ZANDEE BRIONES | ||||||||||
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| EXPLORE MEME MARKETING IN INSTAGRAM | |||||||||||
| Page(s): | 1-5 | ||||||||||
| Author | JUNG-KUEI HSIEH, KUANG-HUA TSENG | ||||||||||
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| THE FITNESS CLUB’S DIFFICULTIES AND COPING STRATEGIES IN THE COVID-19 CONTEXT | |||||||||||
| Page(s): | 13-17 | ||||||||||
| Author | GORDON CHIH MING KU | ||||||||||
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| BRAND LOYALTY MEASUREMENT: SCALE DEVELOPMENT AND VALIDATION | |||||||||||
| Page(s): | 18-20 | ||||||||||
| Author | BEICHEN LIANG | ||||||||||
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| FACTORS AFFECTING CUSTOMER SATISFACTION IN ONLINE SHOPPING AT CHITTAGONG IN BANGLADESH | |||||||||||
| Page(s): | 1-3 | ||||||||||
| Author | SAIF AHMED, RIDHWANUL HAQ | ||||||||||
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| STUDY ON INNOVATION RESISTENCE FOR THE NEW PRODUCT DEVELOPMENT OF A SMART WINE CABINETSOLUTION | |||||||||||
| Page(s): | 34-40 | ||||||||||
| Author | J. WU, P. TSANG, W. HUI | ||||||||||
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| TRAVEL DECISIONS IN THE NEW NORMAL ERA OF GENERATION Z TRAVELERS IN THAILAND | |||||||||||
| Page(s): | 53-57 | ||||||||||
| Author | NATTAYA PRADITSUWAN, SHAWANLUCK KUNATIKORNKIT | ||||||||||
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| MARKETING FACTORS ASSOCIATED WITH A CPAP MACHINE PURCHASING IN PATIENTS WITH OSA | |||||||||||
| Page(s): | 97 | ||||||||||
| Author | BUNDIT SAWUNYAVISUTH, NATTAPORN SOPAPOL, CHI-HSING TSENG, KITTISAK SAWANYAWISUTH | ||||||||||
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| SMART FARMING AGRICULTURAL AUTOMATION – EFFICACY OF DEEP LEARNING APPROACH IN ARTIFICIAL INTELLIGENCE | |||||||||||
| Page(s): | 1-6 | ||||||||||
| Author | APARNA SIVARAJ, VALARMATHIE PALANISAMY, DINAKARAN KARUNAKARAN | ||||||||||
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| INVESTIGATING THE RESEARCH OF THE TAIWAN RESTAURANT WEB DESIGN AND WEBSITE MARKETING CHARACTERISTICS BY CAPITAL SCALE | |||||||||||
| Page(s): | 8-12 | ||||||||||
| Author | NAN-YUWANG, CHI-YU CHEN, CHIU-MEI TSAO, HUI-CHAO CHANG, MEILING TSENG, TAI-CHIA LIU | ||||||||||
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| CONSPICUOUS CONSUMPTION AND INTENTION TO RE-ATTEND PROFESSIONAL BASKETBALL EVENTS IN TAIWAN | |||||||||||
| Page(s): | 24 | ||||||||||
| Author | CHEN-YUEH CHEN, WEN-ING CHEN, MIN-CHIEH CHUANG, CHONG-KO WANG, WEN-TAI HSIAO | ||||||||||
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| THE FITNESS CLUB’S DIFFICULTIES AND COPING STRATEGIESIN THE COVID-19 CONTEXT | |||||||||||
| Page(s): | 55-59 | ||||||||||
| Author | GORDON CHIH MING KU | ||||||||||
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| DIGITAL DECISION SUPPORTED BY ARTIFICIAL INTELLIGENCE INTERACTION BETWEEN AUDIENCE & DIGITAL SIGNAGE | |||||||||||
| Page(s): | 9-16 | ||||||||||
| Author | ELHAM KAMANI, DAVID KALISZ | ||||||||||
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| WHAT DRIVE THE PURCHASE DECISION OF CONSUMERS IN RETAIL INDUSTRY? AN ANALYSIS OF VIETNAMESE CONSUMERS | |||||||||||
| Page(s): | 8-17 | ||||||||||
| Author | HAI HOANG NGUYEN LE, THUY-PHUONG NGUYEN | ||||||||||
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| INVESTIGATING THE EFFECT OF SOCIAL MEDIA MARKETING ACTIVITIES ON MANAGEMENT PERFORMANCE THROUGH BRAND EQUITY (CASE STUDY: AMAZON) | |||||||||||
| Page(s): | 5-15 | ||||||||||
| Author | ATOUSA KAMANGARRAHMANI | ||||||||||
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| SMART FARMING AGRICULTURAL AUTOMATION – EFFICACY OF DEEP LEARNING APPROACH IN ARTIFICIAL INTELLIGENCE | |||||||||||
| Page(s): | 1-6 | ||||||||||
| Author | APARNA SIVARAJ, VALARMATHIE PALANISAMY, DINAKARAN KARUNAKARAN | ||||||||||
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| THE FITNESS CLUB’S DIFFICULTIES AND COPING STRATEGIES IN THE COVID-19 CONTEXT | |||||||||||
| Page(s): | 39-43 | ||||||||||
| Author | GORDON CHIH MING KU | ||||||||||
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| RECREATIONAL AND RELIGIOUS TOURISM MARKETING STRATEGIES AND ITS INFLUENCE IN PROMOTING JORDAN'S GOLDEN TRIANGLE | |||||||||||
| Page(s): | 31-37 | ||||||||||
| Author | TAREQNAEL HASHEM | ||||||||||
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| PURPLE COW MARKETING WITHIN 5 STARS HOTEL AS AN ATTRACTION TO A LUXURIOUS STAYCATIONS IN JORDAN | |||||||||||
| Page(s): | 37-44 | ||||||||||
| Author | TAREQ N. HASHEM | ||||||||||
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| SMES GROWTH IN SAUDI ARABIA: THE ROLE OF SOCIAL MEDIA ADOPTION AND THE IMPACT OF KNOWLEDGE SHARING | |||||||||||
| Page(s): | 1-6 | ||||||||||
| Author | OMAR ALGHAMDI | ||||||||||
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| THE EFFECT OF MARKET SEGMENTATION ON CUSTOMER SATISFACTION (CASE STUDY MERCHANDISE COMPANIES IN MOGADISHU SOMALIA) | |||||||||||
| Page(s): | 6-8 | ||||||||||
| Author | MOHAMED ABDULLAHI SHEIKH MOHAMUD | ||||||||||
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| PROMOTING BANKING SERVICES THROUGH DATA ANALYTICS | |||||||||||
| Page(s): | 42-50 | ||||||||||
| Author | BORODULIN ALEXEY, TYNCHENKO VADIM, GLINSCAYA ANNA, GANTIMUROV ANDREI, KUKARTSEVA SVETLANA | ||||||||||
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| LONG-TERM CHANGES IN THE RURAL AGRICULTURAL LABOUR MARKET OF AFRICA: AN INQUIRY INTO THE LABOUR DYNAMICS ON RICE FARMS IN NORTHERN GHANA | |||||||||||
| Page(s): | 20 | ||||||||||
| Author | FELIX YAO AMENORHU | ||||||||||
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| NAVIGATING CONVERGENCE: THE INTEGRATED INFLUENCE OF ONLINE AND OFFLINE LIVE STREAMING ON CONSUMER PURCHASE INTENTIONS | |||||||||||
| Page(s): | 1-5 | ||||||||||
| Author | YOLANDA FEBRINA, TARANDHIKA TANTRA | ||||||||||
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| THE ROLE OF MARKETING IN PLASTICS REDUCE, REUSE AND RETHINK PACKAGING | |||||||||||
| Page(s): | 39-49 | ||||||||||
| Author | DIMITRIS CAMBIS, NEFELI MALLIARI | ||||||||||
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| EVALUATION OF THE CONCEPT OF ECO-FRIENDLY PACKAGING FROM THE CONSUMERS’ PERSPECTIVE | |||||||||||
| Page(s): | 10 | ||||||||||
| Author | NAZLI GAMZE OZEL | ||||||||||
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| THE EFFECTS OF SOCIAL APPROVAL ON E-BUSINESS | |||||||||||
| Page(s): | 27 | ||||||||||
| Author | RUBY AUTHOR | ||||||||||
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| A Study of the Choice of CSR Marketing Strategy and its Context-Dependent Nature | |||||||||||
| Page(s): | 36-39 | ||||||||||
| Author | Chih-Liang Wang, Yuan-Shuh Lii, May-Ching Ding | ||||||||||
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| The Impact of Purchasing Motivation of Online Consumers: As an Example of Sportswear Brand | |||||||||||
| Page(s): | 96-109 | ||||||||||
| Author | Tzu-Ching Weng, Hsiu-Ling Li | ||||||||||
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| Application of Artificial Intelligence on Operational Efficiency and Consumer Experience in the Hospitality Industry. | |||||||||||
| Page(s): | 129-134 | ||||||||||
| Author | Hui-Chen Chang | ||||||||||
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| Designing A Persian Opinion Mining System With Using Memetic-Neural Network Algorithm | |||||||||||
| Page(s): | 45-50 | ||||||||||
| Author | Mojtaba Karimi | ||||||||||
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| Consumer Behavior Analysis in E-Commerce | |||||||||||
| Page(s): | 1-2 | ||||||||||
| Author | Seroualia Rania, Rhajbal Zineb | ||||||||||
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| EXPLORING THE DETERMINANTS OF PERSONAL FINANCE DIFFICULTIES BY MACHINE LEARNING – WITH SPECIAL FOCUS ON SOCIO-ECONOMIC AND BEHAVIOURAL CHANGES BROUGHT BY COVID-19 | |||||||||||
| Page(s): | 1-2 | ||||||||||
| Author | BRIAN TUNG, YAMWING SIU, TSUN SE CHEONG | ||||||||||
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| The Power of Platforms to Change the Business Model (Platform-Based Business Model – An Exploration of Success Factors that Matter Most) | |||||||||||
| Page(s): | 1-6 | ||||||||||
| Author | Ana Katashvili, Eka Gegeshidze | ||||||||||
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| Factors Influencing Purchase Decision At Exhibition Shows | |||||||||||
| Page(s): | 33-36 | ||||||||||
| Author | Suangsuda Subjaroen, Morakot Worachairungreung | ||||||||||
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| CROATIAN CRAFT BEER CONSUMERS' BEHAVIOUR AND PREFERENCIES | |||||||||||
| Page(s): | 4 | ||||||||||
| Author | MARIJA CERJAK, CLAUDIA BAZZANI, ANDREAS DRICHOUTIS | ||||||||||
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| THE INFLUENCE OF MARKETING MIX, SOCIAL MEDIA, AND BRAND TRUST ON CUSTOMERS' HOUSING ESTATE PURCHASE INTENTION | |||||||||||
| Page(s): | 48 | ||||||||||
| Author | PICHYADA PHEUNPHA | ||||||||||
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| Smart Container Farming: Innovative Urban Strawberry Farming Model From Japan to the World | |||||||||||
| Page(s): | 22-26 | ||||||||||
| Author | Nishantha Giguruwa | ||||||||||
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| Towards the Development of a Framework for the Implementation or Selection an ERP System for International Marketing Department at National Oil Corporation of Libya | |||||||||||
| Page(s): | 1-3 | ||||||||||
| Author | Naser Aniba | ||||||||||
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| Marketing Strategies and Consumer Decisions: A Study of Electric Vehicle Purchases in Thailand | |||||||||||
| Page(s): | 13-20 | ||||||||||
| Author | Suchart Tripopsakul | ||||||||||
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| Influencing Brand Association, Perceived Uniqueness, Perceived Quality, and Brand Personality on Purchase Intentions of Luxury Car Brands | |||||||||||
| Page(s): | 20-29 | ||||||||||
| Author | Pensri Jaroenwanit, Kullapat Kaokaew, Mintra Kanha | ||||||||||
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| Marketing Research on Store Image, Store Satisfaction and Customer Loyalty Regarding Watsons Chain Drugstores in Taiwan | |||||||||||
| Page(s): | 7-11 | ||||||||||
| Author | Ching-Huei Chen | ||||||||||
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| The Critical Factor Analyses of Marketing Strategy for High-End Cosmetic Brands in Southern Asia | |||||||||||
| Page(s): | 17-23 | ||||||||||
| Author | Yi-Chou Wang, Hao-Te Lu, Tso-Jen Chen, Cheng-Che Lin | ||||||||||
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| Employing Hyperlocal Marketing Strategies for Promoting Ancient Geosites: Comparative Study of Jordan and Egypt | |||||||||||
| Page(s): | 9 | ||||||||||
| Author | Tareq Nael Hashem | ||||||||||
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| The Role of Social Media Marketing in Tourism Development | |||||||||||
| Page(s): | 1-3 | ||||||||||
| Author | Tamila Kartsivadze | ||||||||||
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| Why We Fear Missing Out - How Fear of Missing Out Affects Our Behavior | |||||||||||
| Page(s): | 1-5 | ||||||||||
| Author | Tsuishukuo, Che-Wei Chang, Hung-An Wu | ||||||||||
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| Generative Artificial Intelligence and Workforce: A quantitative Survey Analysis | |||||||||||
| Page(s): | 5-10 | ||||||||||
| Author | Hesham Allam, Chris Davison | ||||||||||
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| The Role of Edge Computing in Driving Real-Time Personalized Marketing: A Data-Driven Business Perspective | |||||||||||
| Page(s): | 30-44 | ||||||||||
| Author | Rakesh Paul, S A Mohaiminul Islam, Ankur Sarkar, A J M Obaidur Rahman Khan, Tariqul Islam, MD shadikul Bari | ||||||||||
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| Determinants of Repurchase Intention of Organic Food Among Generation Z in Indonesia | |||||||||||
| Page(s): | 31-35 | ||||||||||
| Author | Anita Kusumawati | ||||||||||
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| Revitalizing the Batik Industry in Solo: Strategic Solutions for Sustainable Growth | |||||||||||
| Page(s): | 27-30 | ||||||||||
| Author | Syari Riqki Bintania | ||||||||||
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| The Role of Big Data Analytics in Personalized Marketing: Enhancing Consumer Engagement and Business Outcomes | |||||||||||
| Page(s): | 29-44 | ||||||||||
| Author | Ayesha Islam Asha, Syed Kamrul Hasan, Md Ariful Islam, Shaya Afrin Priya, Nishat Margia Islam | ||||||||||
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| AN INTEGRATED DECISION MAKING METHODOLOGY FOR THE EVALUATION OF DIGITAL MARKETING TOOLS | |||||||||||
| Page(s): | 45 | ||||||||||
| Author | IBRAHIM EREN COSKUN, MEHTAP DURSUN, NAZLI GOKER | ||||||||||
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