A Research on Led Lighting Technology and Market: A Student Project on Environmental Sustainability for The Local Community
This project explores the shift to LED lighting solutions in businesses, schools, highways, and households across the world. LED lighting emits light in a specific direction. Therefore, it is able to use light and energy more efficiently in many applications. We apply marketing concepts to analyze the LED lighting market including market competition and marketing mix (product, place, promotion, and price). There are several steps in the marketing strategy a LED light manufacturer should do to be successful. In addition, we offer recommendations for the local community to adopt LED lighting technology in order to reduce energy consumption and move toward a sustainable future.
Index terms- LED Lighting, Competitive Analysis, Market Analysis, Sustainability, Student Project.