A Model of Behavior (Gen-Y travelers) for Choosing to Hotel in Patong Beach, Kathu District, Phuket Province
This research has the objective to study the behavior of choosing accommodation in Phuket among Generation Y tourists. In addition, to study the demographic factors affecting the factors of marketing mix in the selection of accommodation in Phuket among Generation Y tourists and to study the marketing mix factors affecting the accommodation choice behavior in Phuket Province. Phuket Province of the Generation Y tourists the questionnaire was used as a tool to collect data from a sample of 156 people. The results of the study of the marketing mix factors affecting the accommodation choices in Phuket of Generation Y tourists were at a very good level. In this regard, the researcher has presented opinions to manage the development of English language skills of the staff and the organization of the website to collect information about accommodation and to provide a variety of all types of hotels in Phuket.
Keywords - Accommodation Selection, Generation Y Tourists, Phuket.