Paper Title
The Dark Side of Marketing: Does Black Marketing Have a Culture?

Abstract
There is no truly integrated society, and what Plato calls the ideal city does not actually exist. Rather, societies consist of good and bad, and this is what led to the emergence of deterrent punitive laws, regulations and legislation. Current study review previous literature regarding black marketing. It appeared through reviewing that the concept isn’t well studied as there were limited number of studies that examined the idea of black marketing, most of research results were regarding black market which differs in meaning and approach compared to black marketing. Study recommended carrying out a research that examines the approaches and tools used by black marketers. Keywords - Black Marketing, Smuggling, Contraband, Tax Evasion