Travel Behaviour of Cultural Tourists in NGAO Community, Ranong Province, Thailand
Cultural tourism is the partial of tourism concerned with a country or region's culture, particularly the lifestyle of the people in those geographical areas, the history of those people, their art, architecture, religion, and other elements that helped form their way of life. Understanding tourist behaviour could benefit for many small businesses and create strengthen marketing activities. This study attempts to explore behavioral characteristics of tourists visiting a small community where is consider as a cultural attraction in Ranong Province, Thailand. The results could help business ownersdevelop the theme and conceptual strategy to increase the number of tourists visiting in this specific area.
Keywords - Cultural Tourism, Tourist Behaviour, Tourist Satisfaction, Marketing Strategy.