Paper Title
RECREATIONAL AND RELIGIOUS TOURISM MARKETING STRATEGIES AND ITS INFLUENCE IN PROMOTING JORDAN'S GOLDEN TRIANGLE

Abstract
Abstract - The current study aimed to identify the strategies of religious and recreational tourism marketing (Cultural Heritage, Responsiveness, Communication, Interaction, Hospitality and Norms and Values) and its role in promoting tourism marketing in the Jordanian Golden Triangle (Petra, Wadi Rum and Aqaba). The quantitative method was defined and an electronic questionnaire was distributed to a sample of (350) tour guides and Jordanian tourism agencies. Based on SPSS, the study concluded that tourism marketing strategies have a significant impact on the marketing of the Jordanian Golden Triangle, and it was found that hospitability, values and norms are among the strategies that enhance the attention of individuals and interested parties to these recreational and religious places in Jordan. It also strengthens the foundations of interest in religious fields in terms of tourism empowerment for these areas, which enhances the chances of increasing interest in the capabilities and opportunities offered by this golden triangle, due to the presence of many religious, recreational and heritage capabilities together. The study recommends the need to involve the private sector in marketing the Jordanian tourist triangle, based on the financial flexibility of the private sector in general. Further recommendations were presented in the study. Keywords - Tourism Marketing, Cultural Heritage, Responsiveness, Communication, Interaction, Hospitality, Norms and Values, Jordan, Golden Triangle