Improving Halal Tourism Marketing in West Nusa Tenggara During the Pandemic Covid-19
The main purpose of this research paper is to explore the first and closest step in improving the halal tourism of West Nusa Tenggara (NTB) after Covid-19. While NTB has become Indonesia’s main Halal destination that gains global recognition, they had a downfall just like the general tourism sector as the pandemic Covid-19 happened in 2020. This paper largely relies on secondary data, mostly from the National Committee of Sharia Economy and Finance (KNEKS), which has highlighted the Sharia sector of Indonesia’s economy and tourism. This research paper discusses about the marketing strategies that are recommended in order to achieve the main goal of reviving halal tourism sector in West Nusa Tenggara.
Keywords - Halal tourism, West Nusa Tenggara, Covid-19.