A Study Of Tourists’ Satisfaction And Behaviors Of International Tourists In Bangkok China Town
The aim of this research was to study Tourists’s satisfaction strategies case of Tourists who attended and shopped Bangkok China town in order to improve service operation of Bangkok China town to serve tourist‘s need to impress them. The researcher used the marketing mix as a main factor that affect to tourist satisfaction. This research was emphasized as quantitative research as 400 of questionnaires were used for collecting the data from international tourists in Bangkok China town that questionnaires divided in to 3 parts as a personal information part, satisfaction of marketing/ services and facilities and suggestion part. After collecting all the data that would be processed in statistic program of SPSS to use for analyze the data later onThe result is described that most of international tourists satisfied Bangkok China town in the level of 4 as more satisfaction for example friendly staff, Bangkok China town information, price of product, facilities and service by the way, the environment of Bangkok China town is the most satisfaction level.
Keywords : Bangkok China town, Satisfaction, tourism management.