Socio-Emotional Intelligence In Marketing
The research aims to assess the potential existing in brand marketing and how social emotional intelligence (SEI) impacts the C-Suite and customers' purchase decisions. This research examined why marketing professionals could use SEI to facilitate positive outcomes for their companies, customers, and stakeholders. The theoretical framework is based on the theories of Bradberry, Connors, King, and Goleman. The study identified a research gap addressed through socio-emotional intelligence (SEI). The present paper seeks to associate SEI as a determinant factor for product and service growth and C-Suitedecision making process. The motivation for this article was the perceived need for new marketing tools and techniques for improving customer relationships and return on marketing investments.
This study used qualitative content analysis methodology and relied on recent marketing research articles, case studies, and digital analytics surveys. The results indicate a strong relationship between marketing, SEI, and positive influence on the company’s products and service growth.
The findings of this study contribute to the evolving discussion on how the SEI influences customer retention, branding, and pricing practices. These findings have implications for improving interactions between sellers, buyers, employee selection, and training. The final sections provide marketing directions with SEI and implications for academicians, practitioners, and policymakers and offer suggestions for future research.
This research establishes the suitability of the SEI for branding, pricing, and team performance. Originality/value This study uncovered the significance of SEI in marketing products and services and makes contributions to the C-Suite decision-making processes and avenues for future research.
Keywords - Emotional Intelligence, Social Intelligence, Artificial Intelligence.