Paper Title
Adaptation of Printing Business Entrepreneurs and Electronics Media Technology Flow Affecting Success

Abstract
This research was aimed to 1) explore the adaptation of small/medium printing business entrepreneurs to electronic media technology flow that affects their success; 2) examine the effects of electronic media technology on small/medium printing business. The sample comprised 10 small/medium printing business entrepreneurs in Bangkok area. The researcher collected the data using a questionnaire as a tool. The data analysis involved percentage (%). mean(¯X). and standard deviation (S.D.). The findings were as follows. The adaptation of small/medium printing business entrepreneurs in 4 aspects was at a moderate level in overall (¯X= 3.29) For individual aspect, the product was reported with the product quality at a high level(¯X= 4.10) marketing, with marketing competitor analysis at a moderate level (¯X= 2.80) technology with learning of new technologies at a high level (¯X= 3.70) and price, with setting prices suitable for products at a high level (¯X= 3.70) The effect on small/medium printing business was found at a moderate level in overall (¯X= 3.14) Keywords - Adaptation of business entrepreneurs, Small and medium enterprises, Electronic media