A Survey of Tourists Satisfaction and Behavior Case Study: International Tourists in Damnoen Saduak Floating Market
The purpose of this paper was to study Tourists’ satisfaction case of Tourists who attended and shopped in Damnoen Saduak Floating market (Ratchaburi province) in order to improve service operation of Damnoen Saduak Floating market to serve tourist‘s need to impress them. The researcher used the marketing mix as a main factor that affect to tourist satisfaction. This research was emphasized as quantitative research as 400 of questionnaires were used for collecting the data from international tourists around Damnoen Saduak Floating market that questionnaires divided in to 3 parts as a personal information part, satisfaction of marketing/ services and facilities and suggestion part. After collecting all the data that would be processed in statistic program of SPSS to use for analyze the data later on The result is described that most of international tourists satisfied Damnoen Saduak Floating market in the level of 4 as more satisfaction for example friendly staff, Damnoen Saduak Floating market information, price of product, facilities and service by the way, the environment of Damnoen Saduak Floating market is the most satisfaction level.
Keywords— Damnoen Saduak Floating market, Satisfaction, Thailand tourism, Marketing mix, Tourists.