Paper Title
Explorations In Professional Competency Of Travel Industry Professionals In Taiwan

This study examined the current operational challenges that the travel industry faces as its environment continues to change, and explores the capabilities that travel industry professionals should possess. With the used of focus group interviews, this study discussesed the professional competency of travel industry professionals, and successfully demonstrates the knowledge (K), skills (S), and attitude (A) required by travel industry professionals, while also analyzed the duties and tasks that travel industry professionals must possess, including: Market Operation Analysis, Business Development, Product Development, Risk and Conflict Management, Marketing Strategy Implementation and the 6 dimensions, 24 knowledge, 24 skills and 5 attitudes of Customer Relationship Management. Keywords - Professional Competency, Travel Industry, Professionals, iCAP, OCS (Occuspational Competency Standard), competency standard