Paper Title
Supply Chain Analytics: A Customers Driven Shareholder Value

Abstract
This paper investigates how supply chain analytics is solely a customer driven process and influences shareholder value. Prior research indicated that supply chain analytics plays an integral part in increasing shareholder wealth. This paper argues the reasons for the rise of customer driven supply chain analytics as an important moderator for understanding how supply chain affect shareholder wealth. Analytics applications that can deliver a competitive advantage appear all along the supply chain decision spectrum--from targeted location-based marketing to optimizing supply chain inventories to enabling supplier risk assessment. While many companies have used it to extract new insights and create new forms of value, other companies have yet to leverage data analytics to transform their supply chain operations. This article examines how leading companies use customer data analytics to drive their supply chains and offers a framework for implementation based on lessons learned on shareholder wealth".