The Effect Of Green Stakeholder On The Adoption Of Green Marketing Strategies
This research aimed to investigate the effect of green stakeholder attitudes on adoption of green marketing strategies. The questionnaire study has carried out among 10 firmís stakeholders in Jordon. Results indicated that stakeholder attitudes predict price promotion and distribution strategies of green marketing. Results further showed new stakeholders are happier to adopt green marketing strategies as compared to old ones.
Key Words- Green stakeholder, Adoption, Strategies