Paper Title
Utilization Of Augmented Reality Technology In Marketing Activities On Example Of Lodz Solar Team

This paper provides description of Augmented Reality detailed explanation of the architecture of a solar-powered electric vehicle information system, including description of both hardware and software components. The primary target of this paper are the young constructors, intending to create their own vehicle; however, authors with all levels of experience may find useful ideas in the paper. Keywords - Solar-powered Vehicle, AR, Augmented Reality, Electric Car, Marketing;