Smart Business as a Booster for Better E-marketing Results Moderating Influence of Technological Vigilance
E-marketing now is taking the attention in all business fields as it proved it efficiency in presenting better marketing results that are faster and affordable. The main aim of current study was to examine the role of smart business in presenting better e-marketing results (Search Engine Optimization, Social Media, Paid Ads, and Online Reputation Management) through the moderating influence of technological vigilance among organizations. For that sake, the quantitative approach was used depending on a questionnaire distributed on (42) brokerage companies registered at Amman stock market through the fiscal year 2020-2021. AMOS and SPSS were used in order to screen and analyze gathered primary data; results of study indicated that smart business has the ability to present better e-marketing results if the organization had a high level of technological vigilance, in addition to that Pearson correlation was used to test relationship between smart business and the dimensions of e-marketing, and it was found there was a relationship between smart business and (Social Media and Online Reputation Management) only.
Study recommended increasing level of technological vigilance among organization in the field of data gathering and analysis in order to be able to take decisions fast and precise based on the gathered data.
Keywords - Technological Vigilance, E-Marketing, Smart Business, Search Engine Optimization, Social Media, Paid Ads, Online Reputation Management