Paper Title
Factors Influencing Purchase Decision At Exhibition Shows

Abstract
The objectives of this research are 1) To study factors that influence the purchase decision of products at exhibition shows and 2) To study marketing mix influencing the purchase decision at exhibition shows. Drawing upon the sample size of 400 individuals who made decision to purchase products at exhibition shows, the data for this research were collected using questionnaire as a research tool. The findings indicated that factors influencing the purchase decision at exhibition show among decision-makers did not exhibit significant differences. Factors that influence the purchase decision at the exhibition shows include occupational and income-related aspects. Keywords:Purchase Decision, Marketing Mix