Effects Of Green Marketing Strategy On Sales Growth Of Green Vehicles: An Empirical Study On Car Dealerships In Jordan
The present work provides empirical evidence on the effects of green marketing strategy on sales growth of green vehicles in Jordan for a group of 300 car dealerships over the period 2010-2014. The results indicated that there is a positive and strong relationship between green marketing strategy and actual financial performance. Hence, the adoption of green marketing strategy will increase the sales of green vehicles.
Keywordsó Green marketing strategy; actual firm performance;car dealerships; Jordan.