The Impact of Internal Marketing Practices on Citizen Satisfaction about the Quality of Governmental Institutions Services through Organizational Culture
The current study aimed to measure the impact of the application of internal marketing dimensions on the extent of public satisfaction with the level of service quality provided in the Social Solidarity Fund in the State of Libya (Tobruk-Marg-Al-Qobba). Through analyzing the data of the questionnaire obtained from a soft sample of (810) individuals from the study sample represented by citizens dealing with the fund and employees, sppss26 program was used to statistically analyze the data, and the results of the study reached a set of results, as follow:
• There is a positive impact of statistically significant internal marketing practices on the level of citizens' satisfaction with the quality of services provided by the Social Solidarity Authority, the most influential of which is the training policy and the least motivation and work teams.
• The presence of a positive effect of statistically significant organizational culture on the internal marketing practices of the Social Solidarity Authority, the most influential of which was the role culture and the supporting culture and the least influencing the task culture.
• Organizational culture increases the strength of the relationship between internal marketing practices and the extent of public satisfaction with the quality of service provided by the Social Solidarity Authority.
The study also came out with several recommendations that will be presented later during the separation of results.
Keywords - Internal Marketing, Service Quality, Organizational Culture