Paper Title
ADOPTION PROCESS FOR THAI CHOCOLATE BRAND “CHOCOHOLIC” AMONG DEMOGRAPHIC

Abstract
This study explores the adoption process of the Thai chocolate brand "Chocoholic" among various demographic groups. The research design encompasses the analysis of descriptive statistics and quantitative data through a Chi-Square model. The research examines consumer behavior, preferences, and factors influencing the adoption of Chocoholic’s products. Data were collected through surveys and focus group discussions across different age, marital status and income. The findings reveal that brand awareness, interest, evaluation trial significantly impact consumer adoption. Additionally, demographic variations indicate distinct motivations and barriers in the adoption process. The study contributes to understand market dynamics in Thai craft chocolate industry and provides strategic insights for Chocoholic to enhance its marketing efforts and consumer engagement. Keywords - Area-efficient, Low power, CSLA, Binary to excess one converter, Multiplexer.