Paper Title
In-Flight Safety Videos: Safety Measure Or Marketing Gimmick?

Thisexploratory paperdiscusses whether in-flight safety briefings influence the safety of passengers during a real airborne incident or are these videos just another form of an airline company´┐Żs marketing gimmick and promotional campaign. By analyzing the content of some of the popular in-flight safety videos, thispaper alsodiscusses the fundamentals of implementing a successful viral marketing campaign, and its impacton the brand image of the airlines. Keywords: marketing, tourism, airline safety videos,in-flight safety briefing,seeding strategy, word of mouth, travel, viral marketing