STUDY ON INNOVATION RESISTENCE FOR THE NEW PRODUCT DEVELOPMENT OF A SMART WINE CABINETSOLUTION
Abstract - This studyanalyses the viticulture sector's evolution, emphasizing the need for a novel wine management system. A surge in wine consumption during the 20th century, attributed to lifestyle changes and rising disposable incomes, has necessitated more accessible and efficient management systems. However, existing wine-centric mobile applications and even premium wine cabinets lack comprehensive wine management features, making tracking and locating specific bottles challenging. We propose the 'Wise Wine' system, comprising a Smart Wine Cabinet and a Smart Wine Mobile Application. The system offers standard wine cabinet functionalities plus a wine recognition function linked to the mobile application, enabling real-time tracking of stored wines. The study develops and examines the measures for evaluating innovation resistance concerning Wise Wine's new product development, resulting in an effective sales and marketing strategy.
Keywords - Innovation Resistance, New Product Development, Wine Storage, Smart Home, Viticulture