Paper Title
Measuring Eating Styles among young Females – Azerbaijan VS. Hungary

Overweight and obesity is an endemic that appears in the developed countries of the world. Overweight and obesity means a serious expenditure for the consumers, for the employers and for the national states both in the prevention and in the treatment phase. In the national and international literature more authors deal with the research of the dimensions of healthy lifestyle either in a complex way or focusing on a special area (e. g. smoking, alcohol consumption, physical activity or eating behavior). There are more tests investigating food consumption, but the most widely used one is the Three Factor Eating Questionnaire (TFEQ). This scale was validated in more countries on the population with normal weight and overweight obese individuals and three types of eating behavior were identified, namely emotional eating, cognitive controlled eating and uncontrolled eating. The aim of this study is to introduce the adaptation possibilities of TFEQ 16 in Hungary and in Azerbaijan measuring eating habits. In two empirical research 923 people answered the attitude statements of TFEQ 16. The results of the primary research do not completely support the original factor structure. In case of TFEQ 16 the emotional eating appears in two factors. In the case of the Azeri sample we can distinguished the three main factors which are originated from the theoretical background. In the future the authors plan to extend the research to examine different relationships with BMI and segment the population based on their eating styles in order to develop an effective marketing program for them. Keywords - Eating styles, TFEQ, Emotional eating, Cognitive restrained eating, Uncontrolled eating.