The Conceptual Frame Work: Effects of External Environment, Participation and Marketing Ability toward the Community Enterprise Growth in the Upper North of Thailand
The objective of this study is to study the importance of the external environment, participation and marketing ability toward the community enterprise growth. It is the quantitative research. The population research were the chairman of the committee and the secretary of the community enterprise group in eight provinces in the northern upper part of Thailand, namely Lampang, Chiang Mai, Lamphun, Chiang Rai, Phayao, Phrae, Mae Hong Son and Nan. There are 6 types of registered agricultural products: (1) processing and food products; (2) textiles and clothing; (3) wicker group; (4) beverage group; (5) herbal products; and (6) gifts and souvenirs. A total of 299 samples were selected for data collection. Data were analyzed by descriptive statistics as percentage, and standard deviation and inference analysis of factors affecting the community enterprise growth by Multiple Regression technique with Enter Method The research found that the community enterprise growth was the most important, followed by participation, external environment and marketing ability. The results of the multiple regression analysis revealed that the marketing ability had the greatest impact on the growth of community enterprises with the value at. 792 The second was the external environment affecting the growth of community enterprise as the value of.169, with a statistically significant level of 0.5. However, participation was not significant for the growth of community enterprises.
Keywords- Effect of external environment , participation ,marketing ability, community enterprises growth