Expectations and Intention to Support Socially Responsible Behaviour of Organisations
There is an increase globally in the organisations that are adopting corporate social responsibility philosophies Such organisations can reap various benefits, such as increased profits, enhanced customer loyalty, and enhanced trust. This study has confirmed Carroll’s 1979 definition of CSR expectations as being economical, ethical, legal and philanthropic, andit also added an environmental expectation. Findings indicated that legal, ethical and environmental issues positively predicted consumers’ intention to support a socially responsible organization, and thus give guidance to organisations in terms of consumer support.
Index Terms—Corporate social responsibility, stakeholder theory, corporate marketing, intention to support