Paper Title
Evaluation Of Training On Marketing Performance-A Case Study Of A State-Owned Credit Card Issuing Bank In Taiwan

This study used a quasi-experimental, difference-in-difference methodology with a panel dataset of a state-owned credit card issuing bank in Taiwan. The differences-in-differences model suggests there is positive impact on training to marketing performance. Keywords - Differences-in-differences Model, Evaluation, Marketing Performance, Panel Data, Training, Working Environment