The Impact of Social Media Factors on Information Security Compliance
The purpose of this study is to verify effectiveness of social media factors on information security compliance. As a result, social media factors has become an important part of integrated marketing. The model divided process of social media marketing into three links which were information sources, information processing and security. In this process, social media marketing, level of information, perceived risk, degree of involvement would influence the user's information security compliance through a complex path. Finally, it found that the root causes of information security were consist of the external area (social media information) and internal area(level of information).
Keywords - Social Media, Information Security, Information Security Compliance, Level of Information, Perceived Risk