Reimagining Green Marketing From The Viewpoint Of Corporate Social Responsibility
Green marketing is an important topic that concerns by all business. In addition, corporate social responsibility, often abbreviated "CSR," has become a significant and global issue recently. The main purpose of this paper was to discuss the relationship between green marketing and corporate social responsibility. The method of document analysis was adopted in this study to explore how greening marketing from the viewpoint of corporate social responsibilitywould improve marketing scale and operating profits of the company. Green marketing products that are presumed to be environmentally safe. It incorporates a broad range of activities, including product modification, changes to the production process, sustainable packaging, as well as modifying advertising.Corporate social responsibilityis a corporation's initiatives to assess and take responsibility for the company's effects on environmental and social wellbeing. The sooner thecompany to operate green marketing from the viewpoint of corporate social responsibility, the better rebuild the reputation of business.To sum up, the firms must apply the activities and strategy of marketing, but how to operate more effective to meet the rising of environmental awareness, the best way is to apply green marketing under corporate social responsibility.
Keywords - marketing, greening marketing, corporate social responsibility