Observations on The Obstacles of Online Entry Mode for Foreign Companies Expanding to China
This paper looks into various entry modes that foreign firms choose for the Chinese market. Based on researcherís field work, observations are described about the obstacles of online entry mode that foreign firms face in China. In conclusion, comparisons are made between the literature and the authorís observations on entry modes in China. It is suggested that online entry mode as a single market entry strategy encounters many obstacles and, thus, is largely inefficient in China.
Keywords- entry mode, internationalization, China, FDI, online entry mode, e-marketing, e-commerce, Baidu, TMall, WeChat.