Paper Title
Fashion That Helps

The presented study points to persistent social problems that are increasingly difficult to solve not only from the position of the state but especially from the side of non-state nonprofit organizations. At the same time, it presents the possibility of a solution in continuity with the results of quantitative research among students of the Faculty of Multimedia Communications of the Tomáš Bata University in Zlín, in the form of a creative solution as a student project with the unified application of social marketing and fashion marketing within the principles of project management. Keywords - Project Management, Social Marketing, Non-state Nonprofit Organizations, Fashion Marketing, Cancer, Student Projects.