Personal Selling and Sales Volume of Agricultural Products In Rombo, Kilimanjaro
The objective of this study was to assess the impact of personal selling on sales volume of agricultural goods produced in rombo, kilimanjaro. The study used the population of 60 village women in Rombo, kilimanjaro who engage in agricultural activities to create a living. Exploratory research design was adapted and Simple random sampling technique was used to establish the model size of 45. Each of the 45 women members were picked randomly to avoid biasness as all women in this region engage in one business for a living which is banana farming. Primary data was collected mainly by interview as many of these women are primary dropouts and lack education. Data was presented using frequency tables, percentages,and graphs. Personal selling was found to be very important way of promotion strategy used by thevillage women in Rombo, kilimanjaro especially to attract passengers crossing the border of Kenya entering Tanzania for business purpose. Personal selling was found to have influence on sales of agricultural products produced by women in Rombokilimanjaro. For that reason, business women should focus more on the customer by adopting best personal selling strategies possibly persuasive as a marketing strategy.
Keywords - Personal selling, Sale’s person, marketing strategy, Sales volume.