Paper Title
Literature Review And Analysis Of Product Involvement Between 2000 And 2015

Through research and analysis of consumersí product involvement, we can know about consumersí cognitive degrees such as productís importance, value and interest, and predict consumersí purchase decision, process and final purchase intention of the product. Total 37 literatures of international top marketing periodicals relating to product involved published from 2000 to 2015 are collected in this research. Through analysis and conclusion, the literature content is shown by form, including publishing periodical and literature name, construction definition, research variable role, order and proportion of publishing year of literature, proportion of number of periodicals into that of articles, research design (data collection, sample object, sampling method and statistical method) and construction measurement scale of involvement.