The Impact of Digital Marketing (Social Media) and Traditional Marketing on Customer Acquisition
Marketing is an important strategy for businesses and it contains numerous effective tools. Traditional marketing has been in use for many years and lately social media has brought new ways of doing business for companies and that has affected marketing. The interest is to dig deeper into the evolution of marketing and marketing strategies and how these strategies affect certain factors in a company especially customer acquisition and retention .I am also interested in the versatility of marketing in the business world, the main differences between social media marketing and traditional marketing. This research amongst other things, seeks to determine the best marketing practice for companies to maximize profit and to compare digital marketing and traditional marketing and make recommendations.
Keywords - Marketing, Social media, Consumer, Brand, Retention