Personality Traits and General Attitudes Differences Among Age Groups and Possible Business Economics Implications
Many researches of generation and age group characteristics emphasize the differences and specifics. This paper emphasizes questioning of relatively permanent psychological constructs: personality traits (according to Jung's typology) and general attitudes (according to Spranger's classification), focusing on age groups. Individuals born in period 1996 - 2000 reached adulthood and startedmaking decisions on their own; they havebecome (or will soon become) part of the labor force, thus increasing theirpurchasing power, and their share in population (and market) will increase in the years to come. The aim of this research is to determine the differences in personality traits and general attitudes expression concerning the age groups. A convenience sample of 331 respondents has been collected for this research and one-way analysis of variance is applied to transversal data to determine if personality traits and general attitudes expressionsshow statistically significant differences concerning the age groups. The results show there is no statistically significant differences in personality traits expression given the respondents’ belonging to three age groups, while statistically significant difference occurs for individualistic, aesthetical and social general attitude. Results’ implications are relevant for theoretical and practical application in employee analysis in the fields of human resources management and internal marketing, as well as for negotiation and purchase behavior analysis in marketing science. Given the established similarities between the age groups, a recommendation derives to emphasize similarities while overcoming age groups differences.
Keywords - Personality Traits, General Attitudes, Analysis of Variance