Brand Building at Phetchaburi Province, Thailand
This research had a purpose create the brand of Phetchaburi products, focus on qualitative and quantitative methodologies in the area of Phetchaburi province. The data consists of a group of entrepreneurs and consumers to understand the perceptions and attitudes of consumers towards the product of Phetchaburi. Study the opinions of entrepreneurs with a product of Phetchaburi .Approach to branding a product of Phetchaburi. Planning the marketing and communications strategy for the product of Phetchaburi.
Keywords - Brand Building, Phetchaburi.