The Influence of Product Color on Buying Decision Process
This article deals with color as a decision element in the purchasing process. It was intended to realize something more about the existence or not of this influence. About 1500 people of both sexes were surveyed in different countries and at different ages and it was concluded that intersecting disciplines such as psychology, culture, marketing, neuroscience, geography have a common denominator to all of them - the color in the buying decision.
Keywords - Marketing, Color, Associations, Buying Decision, Consumer, Positioning, Neuroscience