Decisions of January 24th 1980 and Franchising in Turkey
today franchising is an effective and successful marketing system. Companies experience many problems may have been solved as a result of franchising systems applications. Today, due to international trade, the borders have been lifted and many foreign investors have entered the international market as well as the turkish market.
In this study; the emergence, characteristics and operation of the franchising system are analyzed. Moreover the franchise applications, the conditions under that applications emerged in turkey have been examined. In this context, the decisions of the 24 january 1980 which opened the way to liberalization and the free market; and the process behind it, have been reviewed.
Keywords - Decisions Of January 24th; Liberalization, Privatization; Franchising