The Role of Information in The Marketing of Tourist Services Companies Case Study: Pioneer Companies of Tourist Services In Tehran (Capital Of Iran)
purpose: This research has studied the importance of information marketing of Tourist Services companies in Tehran(capital of Iran). Methodology: This research was conducted using survey method, and questionnaire has been used to collect data. The statistical population includes 205 managers of Tourist Services companies in Tehran finally,148 questionnaires were analyzed as the research sample. Results: it can be concluded from the results that the importance of marketing information tourist services companies in Tehran according to the point of view of managers studied was significantly more than the average, and the managers of Tourist Services companies believe that the information marketing of these companies is necessary.
Keywords- information marketing, tourist services companies, Tehran. Iran