Development of a Proposed Competitive Tourism Model For South Africa
Tourism is of significant importance to the economy of any country. The successful political transformation in South Africa has virtually 'opened' the country's tourism potential to the rest of the world. This has prompted this paper to develop a model for determining indicators that influence tourism competitiveness for South Africa. As there are few South African studies on competitive tourism, global literature was surveyed and several indicators that influence tourism competitiveness were identified using content analysis. Main indicators such as core resources, destination supporting structures and destination marketing were identified to influence tourism competitiveness. Secondary indicators were also identified within each main indicator. This study adds to the debate and literature on tourism competitiveness, especially in the South African context.
Index Terms� Competitiveness, core indicators, South Africa, Tourism.