Paper Title
Hotel Strategic Management: A Case Study of Hotels in Central Business District of Bangkok after Dilute of Covid-19

Abstract
The purposes of this study were 1) to study the management of hotels in Central Business District of Bangkok and 2) to present the strategy for hotels management in Central Business District(CBD) of Bangkok. The qualitative method was used in this research. The data was collected from in-depth interviews with the owner, manager and employees of a hotel, which means not more than 100 rooms, for studying the management of hotels in Central Business District of Bangkok and purposive sampling with 12hotels to present the strategy for hotel management in Central Business District of Bangkok. The results of this study were (1) Planning, most of the hotels focus on service, cost , revenue management and the hotel’s stunning decoration (2) Organizing , most of hotel staff received verbal orders directly from owners or managers and no document or memorandum (3) Directing, most of the hotels divide the organization according to responsibilities with simple divisions in each department (4) Coordination, most of the hotels used oral communication between departments (5) Controlling, most of the hotels made outlines for duties to control staff to be standardized. The hotel management strategies comprise of 4 strategies: (1) Active Strategy, to develop appropriately management resources (4M-Money Man Material Machine) (2) Development Strategy, management is carried out in a participatory manner in the organization (3) Passive Strategy, to develop the marketing potential of a hotel by used online marketing (4) Flexible Strategy, to develop the hotel to accommodate specific niche tourism sectors Keywords - Hotels Management, Strategy, Hotels