Inovations at Medical Tourism Marketing and Turkey’s Percentage of the Marketplace
In the growing medical tourism market, Turkey's current situation, assessed challenges and opportunities in the market, has introduced innovative developments. In this context; Turkey's health tourism is made available by content analysis. The aim of the study is; investigating the working and non-working aspects of the automation system of ASK2MED, one of the companies that use different marketing strategies in different conditions in health tourism management. As a result of the research; health tourism market are yet to reach the peak in Turkey, where a large share of the world market, taking potential for the private sector to do more promotional activities and was determined to need the support of foreign investors.
Index Terms - Medical Tourism Marketing, B2B Marketing.