Online Market Communication: Contemporary Impact, Opportunities And Challenges
The present study aims to discuss the impact of online marketing on the audiences and marketers, and to discuss the recent opportunities, challenges and setbacks associated with this kind of marketing. The study focuses on qualitative data gathering through recent past literature i.e. journal, reports, conference papers, websites, articles. The major outcomes suggest that internet has opened a world of possibilities for the marketing industry and promised a brighter future for the likes. Just over a short span of time, internet has become one of the favorite mediums of marketing. The marketers, however, need to know and fully understand the many facets of this tool before realizing the benefits to full capacity. The decision of rapid adoption of new and latest technological tools should be based on key performance indicators.
Keywords- Online marketing, Business Communication, Internet, Target Audience, Design Opportunities and Challenges, Market Communication