The Thai Economic Impacts From Direct Selling
Direct selling is very popular in Thailand and have a tremendous impacts on national economy. The purposes of this study were to create a model explaining relationship of the effects of direct selling to the economy of Thailand, to integrate and manage knowledge and marketing with the influence of direct selling, and to study the impacts of direct selling to the national income distribution. This was a mixed research of both qualitative method and quantitative method. The population of this study included members of direct selling of Thailand as well as direct sales and staff who were involved with direct selling. The findings revealed that the model can explain the relationship of direct selling and the impact on national economy, the body of knowledge can be applied into direct selling of Thailand to enhance their staff development, and the findings also can be used to improve the national economic plan to create a proper national distribution of income and equality of income distribution.
Keywords- Economic Impacts, Direct Selling, National Income