VIAR Food TRIKE as Marketing Public Relations Strategy of PT Triangle Motorindo
This study aims to describe how Viar Food Trike is used as a Public Relations Marketing Strategy for Viar branded three-wheeled vehicles. Primary data was collected through interviews and field observations, and secondary data was collected through literature studies and internal data of PT Triangle Motorindo. The results showed that Viar Food Trike was used by PT Triangle Motorindo to: work on all its market categories, build brand image, establish strategic communication with stakeholders, specifically customers. Strategic communication includes: creating an arena for consumers to persuade potential customers, closer social distance between brands and consumers, holding various Corporate Social Responsibility activities, and promoting various forms of promotion.
Keywords - Marketing, Public Relations, Strategic Communication, Customers, Brand Image