A Questionnaire on the Development of Green Transportation Acceptance
Recently, because of global warming and climate change impacting the environment, carbon emissions and other green issues have become the focus of governments, companies, and universities around the world. Many universities began to promote green transportation; however, we found little research focused on users’ acceptance and attitudes regarding green transportation. In this study, we used the campus of Tunghai University as our closed experimental field; it has a huge campus (approximately 134 hectares) consisting of two sub-campuses at two ends of a mountain. The difficult traffic communication between the two sub-campuses makes it a perfect experimental field. We developed a questionnaire based on the Technology Acceptance Model (TAM) and the Theory of Planned Behavior (TPB) to understand the users’ acceptance and attitudes of green transportation. The survey results provide a green marketing model which is more effective than traditional marketing.
Keywords- Green Transportation, Questionnaire Development, Factor Analysis, Reliability and Validity Analysis