Green Marketing Strategies Affect to Competitive Strategies: A Case Study of Green Hotels in Thailand
The study aimed to investigate Green Marketing Strategies that affect Competitive Strategies with in the hotel in Thailand. The study was a quantitative research. The population and sample were selected from a hotel in Thailand, which joined in the Green Leaf Foundation, Thailand. The current situation has been investigated in 206 hotels.The researcher will use the census form to collect data in this research. A total of 54 questionnaires were returned. The response rate is 26.21 % which is consider acceptable response rate. Statistics used in the research include Descriptive Statistics, Multiple Regression Analysisand Multiple Correlation Analysis. The results of these analyses showed that Green Product Strategies and Green Price Strategies has a positive relationship and positive impact on the Competitive Strategies of Green Hotels.
Keywords - Green Marketing Strategies, Competitive Strategies.