The Analysis of Key Success Factors in Franchise Business
The purposes of this research paper were to study the key success factors in franchise business, to examine the supporting factors and setback factors of the franchise business, and to offer a business management plan for the success of in franchise business. The population included all the franchisors of solid waste management. A purposive sampling method was utilized to obtain 400 samples. Statistics analysis included correlation coefficient, confirm factor analysis, one way ANOVA, and multiple regression analysis. The key success factors included internal factors of organization, financial stability, equipment, information technology, supporting factors, strategies, level of competition, external factors of organization, network, management system, and marketing plan.
Keywords: Key Success Factors, Franchise Business, Analysis.