5S Capabilities for Internet Startup - Cases from Uber, GRAB, and Didi
This paper aims to introduce the new concept of 5s capabilities to simplify the elements of dynamic capabilities (Teece, Pisano, and Shuen 1997) to better fit the business study for an internet startup firm. Using Uber as our primary example, we investigated the common keywords from 34 chosen articles, to test the relevance of each keyword to the proposed 5s capabilities (System, street, speed, skip, and spread). Using word frequency analysis, 25 common keywords were selected, and the finding shows that the majority of the research is highly relevant to the capability of street, representing the marketing strategy for Uber’s global and localization.
Keywords - Dynamic Capabilities, Ridership, Sharing Economy, Startup, Uber.