Internet Marketing Future and Chinese Agricultural Industry: A Case Study Approach
Agricultural industry in China is facing my challenges to market their products to their customer in efficient way. Current research examines the roles of Electronic Marketing and revealed opportunities for producers. It also tells us how deeply the internet has altered Chinese consumer behavior. The researchers used a literature survey to identify Electronic Marketing roles. The literature review yielded 13 main roles of Internet/Electronic Marketing. Main roles includes Information Dissemination, Branding, Cost Reduction, Cross Selling, Wastage Reduction, and Operation Efficiency/Planning/Productivity. The current research also highlighted different opportunities by adopting this new tool of marketing agriculture products and suggest direction to use these e-marketing tools in right direction to get best results.
Keywords - Chinese Agriculture Industry, Adoption of Internet/Electronic Marketing tools