Paper Title
Revitalizing the Batik Industry in Solo: Strategic Solutions for Sustainable Growth

Abstract
This study examines the batik industry in Solo, Indonesia, which serves as a significant contributor to the national economy, particularly within the textile and apparel sector. Founded in 1998, the company specializes in exporting traditionally crafted batik fabrics produced through the cap method, primarily focusing on business-to-business transactions in key markets such as the United States, Europe, and Australia. Despite its rich heritage, the industry faces challenges related to workforce sustainability, including an aging artisan population and a lack of interest among younger generations in pursuing careers in batik craftsmanship. Furthermore, the absence of a clearly defined vision, mission, and formal organizational values impedes effective management and strategic planning. Utilizing TOWS analysis, this study identifies strategic approaches to enhance the company's competitiveness and sustainability. Recommendations include the development of comprehensive training programs for young artisans, investment in technology for tool production, the creation of a marketing strategy that emphasizes the cultural significance of batik, and the formulation of a crisis management plan to address labor shortages and market fluctuations. Through these initiatives, the batik industry in Solo can not only preserve its cultural heritage but also ensure its future growth and sustainability in the increasingly competitive global market.